Research On The Uniqueness And Effectiveness Enhancement Of College Students’ Network Ideological And Political Education Discourse Expression

In today’s era,the rapid development and wide application of network information technology has broken the time and space limitation of ideological and political education,extended ideological and political education from real life to virtual network space,and given birth to a new form of network ideological and political education.The fundamental goal of network ideological and political education for college students is the same as that of traditional ideological and political education,which is to improve the ideological and moral quality of college students,enhance their ability to understand and transform the world,and cultivate new people of the times who are capable of taking up great responsibilities for the construction of socialist modernization and the great rejuvenation of the Chinese nation.Due to the differences in subject,object,mode,content and environment,the network ideological and political education discourse of college students presents some unique features compared with the traditional ideological and political education discourse,which deeply affects the effectiveness of network ideological and political education discourse.How to improve the effectiveness of network ideological and political education discourse of college students has become an unavoidable research issue in the academic field.Discourse expression refers to the behavior and ability of the subject to express ideology and consciousness and convey emotional value in specific ways such as language and words,emoticons,audio and video in accordance with certain rules of discourse and expression rules,which is an indispensable key link to carry out ideological and political education activities.Compared with the traditional ideological and political education discourse expression,the network ideological and political education discourse expression of college students has four unique features,such as the innovation of subject-object relationship,the flexibility of expression,the fragmentation of expression content and the sharing of discourse transmission.The uniqueness of college students’ network ideological and political education discourse can have positive effects such as bringing the relationship between the subject and the object closer,enhancing the attractiveness of the discourse,facilitating students’ independent learning,and speeding up the dissemination of the content,but also negative effects such as dissolving the authority of the discourse subject,impacting the paradigm of discourse expression,diluting the mainstream content of the discourse,and challenging the regulation of the discourse expression.As for the causes of the negative effects,we should ask questions from the perspectives of the subject and the object,such as students’ excessive pursuit of individuality and uneven levels of subjects,and we should also look for answers in the context of social development,such as the complexity of online information and the globalization trend.In view of the negative impact and its attribution,the following countermeasures are proposed: strengthen the construction of the subject team to enhance the authority of the subject’s discourse;improve the comprehensive quality of the subject to create a harmonious subject-object relationship;regulate the way of discourse expression to enhance the attractiveness of discourse expression;optimize the content of discourse expression to increase the exposure of mainstream content;strengthen the supervision of discourse expression to promote a positive network environment.