Research On The Optimization Path Of College Students’ Network Ideological And Political Education Based On Campus Network Discourse

Since the 18 th National Congress of the Communist Party of China,the ideological and political education of college students has become a hot spot for scholars to conduct academic research.Among them,the influence of network discourse on the attractiveness and infectivity of Ideological and political education of college students has attracted much attention.On the one hand,the matching degree between the actual network discourse and the discourse that college students are used to and like determines to a large extent whether the information conveyed by educators can be effectively conveyed to college students and have a positive impact and incentive effect.On the other hand,the ideological and political education of college students in the new era is not only an important educational activity,but also an educational practice with strong ideological attribute.As an important tool to express ideological orientation,the educational effect of network discourse also determines the actual effect of safety education guidance in the ideological field to a great extent.Based on the above reasons,it is necessary for us to study the mechanism and channel carrier of the impact of network discourse on College Students’ Ideological and political education from both theoretical and practical levels,analyze the shortcomings and weak links in the actual work,and put forward the path of discourse optimization on this basis.For the convenience of research,the network discourse referred to in this thesis is only limited to the discourse presented on the campus media with management authority or supervision responsibility.This thesis is divided into six chapters.The first chapter is the introduction.This chapter focuses on the research background,research status,research ideas and research methods.In addition,on the basis of combing the relevant research at home and abroad,this thesis puts forward the key points,difficulties and innovations of the research.The second chapter is the explanation of relevant basic theories.Focus on clarifying the connotation of network ideological and political education,the definition of campus network and the related connotation of the discourse of College Students’ Network Ideological and political education.At the same time,analyze the basic theory and basic elements of the discourse of College Students’ Network Ideological and political education,and strive to lay a foundation for the pursuit of the discourse optimization path in the following text.The third chapter is the development and result analysis of the questionnaire survey.It focuses on the questionnaire design dimension,the questionnaire survey,and analyzes it from the perspectives of respondents,media distribution,online time,dependency and preference,in order to provide a basic basis for the following research.The fourth chapter is about the shortcomings and challenges of the role of discourse.Based on the survey results in Chapter III,this part expounds the current challenges,and analyzes the causes from four dimensions: audience group,network environment,network carrier and expression mode,striving to be problem-oriented and provide directional guidance for the following research.The fifth chapter is the basic principles and main ideas of discourse optimization.This chapter provides directional and purposeful guidance for the optimization path.Starting from the basic principles of optimizing discourse,combined with the actual requirements,it aims to clarify the optimization ideas and lay the foundation for the specific path of discourse optimization in the following text.The sixth chapter is the suggestions of discourse optimization path.On the basis of the previous research,this chapter puts forward optimization paths for the questionnaire results and existing problems,respectively from the aspects of discourse direction,discourse theme,discourse style,discourse carrier and discourse management,striving to find a suitable path for the optimization of College Students’ Online Ideological and political education discourse under the campus network environment,and promote the development of Online Ideological and political education discourse.