| With the in-depth implementation of the national strategy for “National Fitness”,our country’s sports industry has flourished and the scale of sports consumption has continued to expand.However,problems such as insufficient supply of sports public services and unbalanced regional development still exist.To meet the goal of developing national fitness to higher level,satisfying the fitness needs and health needs of masses,governments at all levels have issued a number of policies.This paper focuses on the impact of government sports expending on residents’ fitness and exercise consumption,providing reference for the plan of development,suggestions of public sports service system construction and formulation of related policies from theoretical and empirical perspective.This paper supplements the implementation effects of policies such as "National Fitness Program" and "Action Plan of Promoting Sports Consumption" with empirical tests,and studies the actual results of government sports expending.In terms of policy formulation and implementation of promoting fitness and exercise consumption,this paper can provide policy suggestions for strengthening leadership in planning and doing top-level design.By sorting out the existing literature research,the influence of government expending on residents’ consumption,the connotation of government sports expenditure and fitness exercise consumption,and the influencing factors of fitness exercise consumption are sorted out.The theoretical mechanism of the impact of government sports expending on residents’ fitness and exercise consumption is explained in detail from the three aspects of government sports expenditure affecting residents’ income,consumption psychology and consumption environment.Through the analysis of the current situation of government sports expenditure,it is found that the scale of government sports expenditure in my country is gradually expanding.In terms of expending structure,there is more investment in sports facilities,sports training and sports project management,and less investment in mass sports and sports competitions.The expenditure structure needs to be further optimized.In the empirical analysis part,referring to Bailey(1971)and Tsung-wu Ho(2001),a theoretical model is constructed.The dependent variable adopts the micro data of fitness exercise consumption in CFPS(China Family Panel Studies),and the independent variable adopts the annual final accounts of district and county governments.The sports expenditure data in the public report is based on the two-year data of 2016 and 2018.Referring to Cragg(1971),this paper constructed a double-hurdle model to empirically test the impact of government sports expending on residents’ fitness and exercise consumption.The results show that when the government increases the spending on sports,more residents will participate in the consumption of fitness exercise,but the amount of each resident expending on fitness consumption will decrease.In the decision-making stage of fitness and exercise consumption: residents with higher income,large family collection,high education level,older age,property estate housing,working in state-owned enterprises,other types of enterprises,private non-enterprise organizations\associations\guilds\foundations \village neighborhood committees have a higher willingness to participate in fitness exercise consumption,while residents with a large number of families,important events,receiving government aids,and working in public institutions are less likely to consume in fitness exercise;The consumption decision-making stage of fitness and exercise consumption: residents with higher income,higher education level,living in rural areas,and older residents spend more on fitness and exercise,while receiving government subsidies,working in public institutions,state-owned enterprises,private non-enterprise organizations,associations,guilds,foundations,and village neighborhood committees have lower expenditure on fitness and exercise consumption.Among them,the most important factor is the income of residents.From the regression results,regardless of the region and year,its driving effect on residents’ fitness consumption is very stable,and its influence coefficient is high,and the driving effect is more obvious.The results of heterogeneity analysis for regions and years show that residents in the Northeast region spend more on fitness and exercise consumption,and residents who work in private non-enterprise organizations,associations,guilds,foundations,and village neighborhood committees have more willing to participate and consuming in fitness exercise consumption than those in other regions.Combined with the natural conditions of the Northeast and the development of sports activities,it shows that the Northeast region has achieved results in the development of the ice and snow industry and the popularization of ice and snow sports among residents.The residents in the western region are the only areas affected by house estate which means more willing to participate in fitness exercise consumption.This shows that residents in the western region will only choose to participate in fitness exercise when their housing is relatively stable and their living standards reach a certain level.And residents in different regions will make different decisions on fitness and exercise consumption when their families experience important events: residents in eastern regions will increase consumption,residents in central regions will reduce consumption,and residents in western regions will have more participation There is no significant difference in consumption in Northeast China;families that received social assistance in 2016 will have higher consumption in fitness exercise.In order to play the role of government sports expending better,activate the consumption of fitness and exercise of Chinese residents,and release the vitality of the sports industry,combining with the research conclusions,this paper proposes to increase the government’s financial investment in sports expending,properly adjust and optimize the structure of government sports expenditures,and promote Policy recommendations for optimizing the structural development of the sports industry,improving the income level of residents,and narrowing the differences between urban and rural areas and regions. |
