The Research On Sports Consumption Behaviour And Fitness Countermeasure Of Female In Beijing Different Occupations

With the constant development of economy, the living standard of people rises ceaselessly, the commodity enriches and culture exchanges constantly. The sports consumption has become necessary to people to improve the quality of life and the pursuit of need, and is an important symbol of modern life. Women has taken up half of the total population. In social life, their parts have become more and more important and the same as their social position. So their sports consumption behavior level directly affects the overall development of the our country sports consumption situation. Therefore, women’s sports consumption behaviour has become a common concern in this society.There is a close relationship between sports consumption and the implementation of the national fitness program.The rapid growth of sports consumption and the continuous improvement of life quality requirements of people will speed up the implementation of the national fitness program; the implementation of the plan of fitness will also promote people’s health awareness, improve the development of economy, and push for our country sports consumption growth. The two complement each other, provide wider space together for sports consumption and the development of the cause of fitness. This paper mainly use "the different occupation" the sociological concept as the research category, to analyze the different professional women’s sports consumption behavior and fitness behavior in Beijing.The genera] ideas of this paper as follow. First, make an analysis on the status quo of behavior to different professional women sports consumption behavior and their fitness. Then, the article analyzes the different professional women’s fitness sports consumption behavior and the restricting factors. Third, through the correlation analysis, we can conclude the relationship between the sports consumption behaviour and keeping fit behavior. Finally based on the study of all the above make a plan of promoting different professional women sports consumption behavior in Beijing and drive their fitness plans. The basic conclusions of this study as follow:Firstly as a result of the difference in resources possession, sports consumption behavior and fitness behavior produce significant professional differentiations. Different Beijing’s professional women’s sports consumption level, sports consumption structure, fitness project, and the purpose of fitness also produce significant differences. The professional differentiation trend is basically in agreement with professional status.Secondly,"no time","economic conditions not allowing" are still the main factors which restrict Beijing’s different professional women sports consumption behaviour and fitness behavior most main factor.Thirdly, there are obvious relationships among the Beijing’s different professional women sports consumption level, sports consumption structure and fitness project, sports consumption purpose, sports consumption attitude, fitness frequency, sports consumer satisfaction and continuity of fitness.This paper will put forward to some countermeasures to promote the sports consumption behaviour and drive their fitness plan. They as follows:Firstly, to measure different professional women sports consumption level and rich fitness project.Secondly, to reasonably orientate the purpose of sports consumption, stimulate Beijing’s different professional women fitness frequency.Thirdly, to improve the function of sports service products gravity and solidify the sustainability of Beijing’s different professional women fitness.Fourthly, to balance the sports consumption structure of Beijing’s different professional women and advocate their participation in fitness.Fifthly, to correct the Beijing’s different professional women sports consumption attitudes and stimulate their interests in fitness.Sixthly, to build good sports consumption environment, attract Beijing’s different professional women to participate the fitness program directly.