Research On The Development Strategy Of The Middle School Affiliated To The University Of International Business And Economics From The Perspective Of Double Reduction

Under the background of rapid economic development and industrial structure transformation,the country’s demand for talents has gradually become prominent,the society’s investment in education has continued to expand,and the people’s expectations for high-quality education have become stronger.In order to promote the"supply-side" reform of education,the policy of "double reduction" came into being,and public schools return to the dominant position of education.With the diversification of social development,people’s choices of education are also increasingly diverse,the supply of education is gradually enriched,the competition environment is becoming increasingly fierce,and the "threats" and "opportunity" of public schools coexist.Chaoyang District in order to achieve the goal of "strong education district",implemented the adjustment of educational resources,and re-shuffled the educational pattern.Public schools took the construction of characteristic high schools as an opportunity to quickly establish competition barriers and form brand advantages.The Middle School Affiliated to the University of International Business and Economics(hereinafter referred to as the "The Middle School Affiliated to the UIBE").As a member of the supply side of public schools,shoulders the responsibility of achieving education fairness,quality and balance.This paper takes "The Middle School Affiliated to the UIBE" as the research object,analyzes the specific situation of"The Middle School Affiliated to the UIBE",formulates a strategy suitable for its development and adapts to the fierce competition environment,realizes the high-quality development of junior high schools and the characteristic development of high schools,improves its own competitiveness and brand influence,and enhances its competitiveness.Competitive position,seize the opportunity in the "double reduction"reform.The questionnaire survey showed that the quality breakthrough of "The Middle School Affiliated to the UIBE" was imminent.In the strategic analysis,PEST analysis and SWOT matrix were used to conduct environmental analysis,and to analyze competitors such as Tsinghua High School Affiliated High School Group and Chaoyang District New School.In strategic decision-making,the IE matrix weight setting and key factor scores are obtained through questionnaires,and the adaptability of the competitive strategic plan is quantified through questionnaires in the QSPM matrix.Using the SWOT strategic analysis method and the QSPM strategic decision-making method,it is determined that the ST development strategy should be adopted by "The Middle School Affiliated to the UIBE",and three development strategies,such as maintaining the competitive advantage of the characteristic course group,optimizing the matrix organizational structure,and enhancing the school’s brand value,are formulated.Improve the education system,integration of human resources management,strengthening of student market development,research and development of after-school service supply and other four aspects to ensure the implementation of the strategy,to create a "high-quality,international,distinctive"school brand,and to strengthen the competitive advantage of international characteristics.The ever-changing external environment,fierce competition environment and strong competitors are the common challenges faced by all public schools.As the epitome of an ordinary public school in Chaoyang District,"The Middle School Affiliated to the UIBE" has a strong representativeness.It uses strategic management theory to formulate scientific and systematic development strategies,which can not only solve its own problems,achieve high-quality development,and meet the needs of regional people for high-quality education.It also has promotion and reference significance for other public schools,and contributes to the realization of Chaoyang District’s goal of "strong education district" and the country’s goal of "strengthening education country".