Research On The Development Strategy Of School-run Enterprise In L College

The emergence of school-run enterprises stems from a specific background in the history of education in China,and has played an active role in its development.However,with the continuous improvement of the socialist market economy,school-run enterprises have gradually shown drawbacks.In order to strengthen the supervision of state-owned assets and the development of education,the state has successively issued documents to promote the reform of school-run enterprises.In 2018,the General Office of the State Council issued work plans on reform of enterprises affiliated by colleges and universities,and corresponding work plans have been formulated all over the country.School-run enterprises that can be retained and managed according to the work plan still face many challenges in the process of realizing the separation of affairs and enterprises and improving quality and efficiency.There are big differences between higher vocational education and academic education,and school-run enterprises of higher vocational education have their own characteristics.For better development of school-run enterprises in higher vocational colleges,it is of great practical significance to study the strategies of these enterprises in the intergration of industry and vocational education.This paper takes Z Travel Agency,a school-run enterprise under Yunnan L College as the research object,and through investigation on the stakeholders of the school-run enterprise,it is found that there are problems in the development of Z Travel Agency,such as unclear property rights,imperfect management systems,vague development orientation,and superficial integration of production and education.In response to the above problems,this paper analyses the environment of Z Travel Agency using PEST and SWOT,takes the actual situation of Z Travel Agency and L College into consideration,a development strategy is selected,and it is proposed that Z Travel Agency,as a school-run enterprise of L College,should walk on two legs in the future development.It is necessary to conform to the development of the times,straighten out the property rights relationship with L College,establish a modern enterprise system,update the management model,and actively and deeply integrate into the education and teaching of L College,explore effective measures for the integration of production and education,and promote win-win for both L college and Z Travel Agency in mutual benefit.In the specific implementation,a PDCA cycle is constructed,and safeguard measures are proposed from three aspects: Party building work,corporate culture,and management environment.