Research On The Post-game Utilization Of National Bob&Skeleton Center Of 2022 Beijing Olympic Winter Games

The purpose of this thesis is to analyze the basic situation of the National Bob&Skeleton Center,based on investigation and analysis of ice and snow lovers demand,from the internal and external advantages and disadvantages of the National Bob&Skeleton Center,combining with the experience and inspiration of the post-game utilization of typical foreign bob&skeleton venues,this thesis provides strategies and suggestions for the post-game utilization and development of the National Bob&Skeleton Center.This thesis studies and analyzes the post-game utilization and development of the National Bob&Skeleton Center by means of literature data method,expert interview method,questionnaire survey method,case analysis method and mathematical statistics method.Based on the analysis of the development status and typical cases of foreign bob&skeleton venues,this thesis analyzes the characteristics of ice and snow lovers demand by using Kano model,and analyzes the strengths,weaknesses,opportunities and threats of the post-game utilization and development of the National Bob&Skeleton Center by using SWOT analysis method and the total weighted score of IFE/EFE expert matrix and strategic positioning.At last,based on the strategy model of TOWS analysis,the appropriate strategies for the post-game utilization and development of the National Bob&Skeleton Center are formulated by combining the case analysis of typical foreign bob&skeleton venues,the types and characteristics of consumer demand,and the total attractiveness score of the expert QSPM matrix.The main conclusions are as follows:First,the demands of ice lovers for postgame utilization and development of the National Bob&Skeleton Center include thorough infrastructure conditions,various and necessary service contents,excellent staff service level and basic hardware and software,but they generally do not care about the ownership of the post-game operation.Second,the post-game utilization and development of typical foreign bob&skeleton venues is a market-oriented and diversified operation pattern,involved in tourism industry,sports industry,education and training industry and so on a variety of forms.main operations include bob&skeleton experience-based tourism projects,sports events,athletes training and competition,bob&skeleton courses,touring and sightseeing.Third,the strategic positioning results of SWOT analysis show that strengths and opportunities are the focus of the post-game utilization and development of the National Bob&Skeleton Center,and the future development shows a positive trend.Strengths include location advantage,convenient transportation,first-class architectural design,reasonable planning and layout,and complete supporting facilities;Opportunities include policy support,the opportunity brought by the Winter Olympics,the development of the ice and snow tourism industry,Beijing being a huge potential consumer market,and the growth of sports demand.Fourth,Prevention strategy and Communication strategy are the priority strategies for the post-game utilization and development of the National Bob&Skeleton Center,which mainly include breaking the seasonal restrictions of the venue and realizing year-round operation;To extend the industrial chain and develop related industries such as ice and snow sports and outdoor sports;Adopt diversified management strategy to meet the diversified and high-end demands of the public;Organize international events to enhance popularity;Develop experiential tourism,fully tap the characteristic resources of the venue and develop targeted publicity and marketing strategies.