Zhejiang Province Social Institutions Sports Events Operation Present Situation And Countermeasure Research

The rapid development of economy, the development of the sports industry, sports industry has development prospect and development potential is very promising emerging as the tertiary industry. Countries in recent years has been encouraging the development of sports industry policy, the policy encouragement, appeared all over the country investment in the sports industry of a boom, particularly in Zhejiang province is more outstanding. The economic development of Zhejiang Province, the overall level is higher, with the economic basis for the development of the sports industry, sports market development is also perfect. The Zhejiang Province Sports Brokers Association is the establishment of an earlier similar associations in China, Association gathered a large number of enterprise sports industry in the province, through the association to form enterprise communication mode, sports between the enterprise development experience, mutual cooperation with the sports business area, has made outstanding contributions to the common host major sports events in Zhejiang province the prosperity of sports market.Objective:through the Sports Brokers Association and participate in the Sports Brokers Association training, to understand the development of the market of sports competitions in Zhejiang province there are many can be improved, with the professional knowledge, in support of Zhejiang Province Sports Brokers Association carried out under the26Association for ten years (2002--2012) was investigated current situation of sports events operation, in order to know the current Zhejiang province social institutions sports events operation situation through investigation, combined with the relevant theories at home and abroad, the feasibility of the proposed for the development of these institutions, pointed out the direction and the specific mode of future development.Research significance:conducts the research to the Zhejiang province social institutions sports events operation status, has the following significance:first can help existing sports social institutions recognize the development direction of the current situation of Zhejiang province sports market and future competition market; second will help to find the existence of social organization development issues, to solve the problem put forward the measures to solve, will promote the social organization development; third for sports events, sports events, the potential value of development of economic benefit and social benefit, the potential of sports resources development and many other aspects of contribution.Results:through the research of26social institutions sports present situation and draws the following conclusion--Zhejiang province social institutions sports events operation success are:to find and start using the event commercial value, game operation experience has been accumulated, began to learn outside experience, trying to find the event update corporate thinking resource development concept gradually the formation, pay attention to long-term interests and began to develop long-term partnerships, pay more attention to the building of enterprise culture, characteristics of culture and sports departments, blossom everywhere harmonious relationship between "government" situation gratifying; Zhejiang province social institutions sports events operation main shortcomings are:enterprise organization is not perfect, the lack of brand events, events, single commercial development of commercial space to host does not make full use of, game operation process is not standard there is a huge risk, competition risk control consciousness is not strong, lack of diversification of profit model is relatively single profit model.