Research On Government Management Of Tik Tok UGC Online Public Opinion In China

With the rapid development of network information technology,the we-media industry has shown diversification.The Tik Tok APP platform,with its low threshold,fun and grassroots culture,has attracted countless fans,ranking first in China’s short video platform.Through the Tik Tok platform,netizens post pictures,keywords or videos randomly on the Internet,and generate 15-second short video content in the form of video/pictures + music,which is called Tik Tok User Generated content(UCG).These Tiktok UGC has a light and humorous way to entertain the public.Because of its topic sensitivity and novelty,some videos often form a hot topic on the Internet,triggering public opinion discussion and even leading to online public opinion.Unlike other traditional forms of network public opinion,Tiktok UGC network public opinion has fast transmission speed,large audience groups,extensive creative content,and is closely related to people’s lives,which is easy to trigger hot discussions.In addition,the short video network audit and monitoring is difficult,the early warning system is not perfect,and the relevant governance experience is insufficient,so the research on the public opinion governance of Tiktok UGC network is extremely important.This thesis takes the novel coronavirus epidemic in Shanghai in early 2022 as an example.Based on the study of news communication theory and online public opinion governance theory,it adopts the literature research method and case analysis method to analyze a series of online public opinion caused by netizens’ Posting of Tiktok short video UGC during the epidemic period in Shanghai.Observe the influence of different short video cases inpublic opinion fermentation,diffusion,climax and dissipation,summarize the problems,and further discuss the causes of these problems.Based on the relevant theories of network public opinion governance and the successful governance experience at home and abroad,this thesis puts forward the countermeasures and suggestions of Tiktok UGC network public opinion governance,that is,timely and proactive response to public opinion;Agenda setting to guide the development of public opinion;Create government Tik Tok account,establish the official positive energy status;Strengthen Tik Tok short video monitoring and early warning system;The government and society cooperate to control online public opinion;Regulate the subject behavior of Tiktok users according to law and improve public media literacy.Through the above analysis and exploration,the thesis hopes to provide a certain reference for the government’s governance of Tiktok UGC network public opinion.