Study On The Interactive Mode Of Public Security Government Douyin Users From The Perspective Of Interactive Ritual Chain

The innovation of new Internet technology brings to the media ecological new form of existence,along with the coming of the era of 5 g,e-government service into 3.0,We Chat,e-government weibo in the spread of ‘text + images’ way is relatively single,easy to make an audience aesthetic fatigue,trill take advantage of the audio and video synchronization in e-government stand out in the new media。 In2018,known as the ‘first year of short government affairs videos’,the first batch of short government affairs videos were launched on Douyin platform。 In September2018,170 Internet police units at provincial and municipal level in the public security system of China settled on Douyin platform,and Douyin has become an important position for many government departments to publicize。Trill as current party and government organs to keep pace with The Times to promote e-government information dissemination,the important means of social governance,public security system with the aid of government affairs trill,conforms to the need of the new era of government propaganda work,to increase the contact between the audience and shape their own image,promote the government administrative information into the open,to build ‘the government of the tip of the finger’This paper tries to from the government in most trill platform to give priority to,support,and on the theory of the interactive service chain Collins will public security class of trill in the user as the research object,analyzes the class of public security government affairs trill user interaction with the premise of formation,and analyze the class of public security government affairs trill to interact with the user’s behavior,the composition of the interactive type。Through the research,it is found that through the interaction and communication between users and the main body of the public security government Douyin account,the‘physical presence’time is insufficient,the short-term emotion is transformed into long-term emotional energy,and the user forms the identification of the image and identity of the public security department。The effect is generated after the formation of the interactive ritual chain。In view of this result,the interaction types should be constantly enriched to provide opportunities for the presence;Emotional guidance,stimulate resonance;Ensure timeliness and enrich interaction;Increase‘presence time’and broaden the channels for interaction。...