Research On Government Affairs WeChat From The Perspective Of Political Communication

Nowadays,5G technology is developing steadily.Everything becomes networked,and everything can be seen as one kind of media and screen.This trend is becoming more and more obvious.In this context,it is particularly important to maintain the ability of mainstream public opinion guidance and to spread the voice of The Communist Party and The Youth League.After the initial opening We Chat fad of the government,the trend gradually cooled down,and now it has basically become the standard allocation of all government agencies.All parties show a more rational and calm attitude towards it.In this paper,discussing the political communication,government affairs,We Chat definition,characteristics,function,the related social platform current situation of The Communist Youth League.The author use the “Fujian Communist Youth League”,which is the top of the government affairs We Chat ID in Fujian province,as an example.Through the content analysis,the methods of questionnaire investigation,interview,and grasping a certain amount pf the Wechat articles to summing up the successful experience.In terms of research content,this topic is divided into six chapters,which are as follows.The first chapter explains the reason and significance of the topic,presents the research status of the three concepts involved in this paper,namely political communication,government affairs We Chat,at the same time introduces the research ideas and four main research methods adopted in this paper,as well as the innovation and shortcomings.The second chapter expounds the concept and content of Political Communication,and the background,function and characteristics of government We Chat.The third chapter analyzes the texts of the tweets of the "Fujian Communist Youth League" We Chat official account,and summarizes the three themes of political communicationt: political development,value guidance and public service.The fourth chapter summarizes four functions of the Political Communication of "Fujian Communist Youth League" official accounts based on the analysis results of the previous chapter.Setting the agenda of concern and gathering political identity;To maintain the national image and cultivate political enthusiasm;Building a communication platform to maintain political participation;Monitor social hot spots and guide online public opinion;Set up young and genial image,using the down-to-earth buzzwords.The fifth chapter lists some deficiencies in the Political Communication of "Fujian Communist Youth League",such as the small proportion of original content,insufficient response to netizens’ questions,and scarce linkage with other new media accounts.Chapter six about some suggestions for strengthening the Political Communication power based on the points discussed in the previous chapters.For example,increase original content,limit the proportion of entertainment,enhance the number of responses,form political force,optimize the talent system,correct evaluation value.At the end of this paper,trying to put forward corresponding suggestions,to provide some reference for other provinces and municipalities and the subordinate government We Chat ID of Fujian province,By this paper,to help the "Fujian Communist Youth League" to better guide the youth work,and put forward new countermeasures to further enhance the political communication power.Giving the conclusion of the paper and the expectation of the follow-up research.