Research On Development Strategy Of JX Law Firm

Since the restoration of China’s lawyer system in 1979,the practice institutions of lawyers have been constantly developing and changing.According to the data of the National Bureau of Statistics,there were 34,441 law firms in China by 2020,compared with 24,425 law firms in 2015,the growth rate of law firms in recent five years reached41.01%,and the trend of continuous growth was still maintained.With the new law firm and the increase of the legal service type enterprise,gradually intensified external market competition,coupled with the continued effects of the new champions league outbreak,JX firms original Taurus product profit has also been a big challenge,the original market and the development of the products have been strong enough to support law firms in the future,based on this background for JX law firm development strategy study in the future.This research takes the strategic research of JX Law Firm as the core content,adopts literature research,questionnaire survey,data analysis and other methods,and uses PEST model,EFE matrix,IFE matrix,IE matrix,QSPM matrix and other analysis tools to conduct in-depth analysis on the internal and external faced by JX Law Firm,and obtains the opportunities and threats faced by the law firm,as well as its own strengths and weaknesses through internal and external environment analysis.First,the weighted score of the external factors calculated by the EFE matrix is 3.089,indicating that the overall opportunity is greater than the threat.The weighted score of the internal factors calculated by combining the IFE matrix is 2.548,indicating that the advantages are greater than the disadvantages;Then,quantitative analysis such as SWOT and IE matrix is used to further narrow the strategic choice;Then,through the QSPM matrix for strategic selection,the strategy will be locked in the development strategy mode of market development as the main and product development as the auxiliary;Finally,through the enterprise brand promotion,marketing region expansion,sales channel diversification,service differentiation and other methods to ensure market development,combined with the development of new legal service products to ensure the implementation of product development strategy.