| By the end of 2017,there were 242 Chinese representative offices of more than 28,000 foreign law firms in China.Many law firms crisscross distribution throughout the country is not subject to regional restriction to provide with legal service for the national market,there are a lot of other market main body in various fields to provide different levels of legal services,to a great extent,to stimulate the and threaten the hao law firm of living environment and space to grow up.The degree of competition between haojun law firm and numerous law firms and other legal service subjects is gradually increasing.The author realizes that strategic management is very important to the development of the law firm.In this article,we will in accordance with the hao law firm of actual situation,the close combination of strategic management theory,the first use of PEST analysis,porter five model analysis,SWOT analysis of the three common economic field tools,hao handsome law firm for overall analysis from macroscopic to microcosmic several levels.Among them,the use of PEST macro environment analysis model,from hao handsome law firm’s political,economic,social,technical four aspects of the macro environment factors one by one,trend of level analysis;Using five model analysis method in the same industry competition ability of existing competitors,potential competitors into ability,ability to substitute for replacement,bargaining power of suppliers and buyers bargaining power of five forces decided to competition law firm size and degree of factors,from chengdu local legal service competition law is analyzed;SWOT analysis of strengths,weaknesses,opportunities,threats four elements,each factors and countermeasures of enumerating and analyzing,of hao law firm of a comprehensive,system,accurate research.From hao handsome lawyer macro environment,a firm’s business level,chengdu legal service market,hao law firm legal service products of status and legal service product positioning analysis of five aspects to analyze hao law firm of the external environment,the legal service market in chengdu as the focus,focus on analysis of the status quo of the competition in the market in chengdu,legal services,the relationship between the main body,lawyers and law firms.Internal environmental factors affect hao law firm of performance in customer base,legal services,products,team members,disadvantage in five aspects,advantages,according to the five aspects to form a hao law firm of organization structure.Theory and closely related to economics development strategy in combination with the practical situation of hao handsome law firm internal and external environment,choose from the four types of development strategy and develop in accordance with hao law firm of growth strategy,in order to ensure the correct implementation of the SO strategy,develop hao handsome law firm implement strategic positioning,standardized operation,professional construction team,the norm of "four modernizations" supporting measures,for each work out detailed rules for the implementation accordingly.Through the compilation of the thesis,trying to find a suitable for hao law firm strategic development of new ideas,on the one hand,solve hao handsome law firm developing "bottleneck" period pain,on the other hand for the development of hao handsome law firm to formulate a clear direction.The ultimate goal is to enable the law firm to move towards a benign and sustainable development path. |
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