Research On Improving The Affinity Of Ideological And Political Education Discourse In Colleges And Universitie

The affinity of ideological and political education in colleges and universities is a kind of power that makes people feel close and pleasant,and its generation is influenced by many factors.As a language carrier of communication and interaction between educators and education objects,discourse can undoubtedly be a breakthrough to enhance the affinity of ideological and political education in colleges and universities.Meanwhile,the process of improving the affinity of college ideological and political education discourse is also the process of improving the affinity of college ideological and political education,which helps colleges and universities carry out ideological and political education activities smoothly and enhances the actual effect of college ideological and political education.The affinity of ideological and political education discourse in colleges and universities is a kind of interactive force that can make the education target feel close,gain a sense of identity in the process of carrying out ideological and political education activities,with college students as the education target.The affinity of ideological and political education discourse in colleges and universities consists of the affinity of discourse subject,the affinity of discourse content,the affinity of discourse form and the affinity of discourse context,and its generation mainly goes through four links of communication cognition,emotional identity,will firmness and behavior transformation.From the present perspective,the affinity of ideological and political education discourse in colleges and universities has been improved to a certain extent,but there are still some problems.Through the survey,it can be found that the ideological and political education discourse in colleges and universities shows a good trend of improving the quality of educators,diversifying the way of discourse and improving the degree of acceptance of discourse,but still faces the problems of insufficient discourse emotion of some educators,poor fit of discourse content,poor acceptance of discourse form and insufficient immersion of discourse context,etc.The reasons are that the educational sentiment is not deep enough,the discourse content is detached from the reality,the conversion of discourse The reasons are that the educational sentiment is not deep enough,the content of discourse is not practical,the conversion of discourse is obstructed,and the importance of discourse context in universities is not high.To improve the discourse affinity of ideological and political education in colleges and universities,we should adhere to the principles of combining scientific and humanistic,theoretical and realistic,political and life,and explicit and implicit education.It starts from four aspects of discourse subject,discourse content,discourse form and discourse context: Firstly,it enhances the discourse emotion and strengthens the affinity of college ideological and political education discourse subject by insisting on people-oriented,discourse contains theoretical charm and insists on the concept of equal dialogue.Secondly,integrate the discourse resources,enhance the affinity of college ideological and political education discourse content by digging into the living discourse resources,fully drawing on the era discourse resources,and dialectically absorbing the network discourse resources;thirdly,promote the conversion of discourse,promote the conversion of political discourse to popular discourse,academic discourse to living discourse,and textbook discourse to teaching discourse to enhance the affinity of college ideological and political education discourse form;fourthly,optimize the discourse context,enhance the affinity of college ideological and political education discourse form by optimizing the discourse of the people,the discourse contains theoretical charm,and the concept of equal dialogue.Optimize the discourse context and improve the affinity of college ideological and political education discourse by optimizing the classroom context,campus context and network context.