Research On The Operation Strategy Of Taikang Home Yueyuan Pension Service Institution

China’s pension insurance system has been reformed for more than 20 years,Although an old-age security system covering the whole society has been formed,Although the old-age security system basically covers the whole country,there are still outstanding problems such as low level of overall planning,inadequate development of imbalance and accelerated development of population aging.Since 2013,the state has started a series of deepening reforms for the old-age care system.Under the guidance of the "healthy China" strategy,China has begun to actively explore the model of "combining medical care with nursing care",and successively issued policies on promoting the "combination of medical care and nursing care" for the elderly.We will fully open private capital into the field of combining medical care with nursing care.As an important component of the aged care service,It has promoted the industrial transformation and upgrading of China’s pension industry.Under the guidance and encouragement of various national policies,In the construction of "combination of medical care and nursing care",more social capital appears,And insurance companies with huge industrial advantages and sufficient financial strength,Began to make great strides towards the "combination of medical care and nursing" pension industry.Firstly,using comparative analysis,literature research,questionnaire survey and interview methods,the research ideas and main framework are defined.Secondly,the connotation of the advantages and disadvantages of the products.Thirdly,through the questionnaire survey on the products,service,marketing,personnel,etc.,the product problems include: too single product,high product threshold and target market is too wide;service problems include: lack of service content features and unreasonable service connection affect the customer experience;marketing problems include unreasonable sales team configuration,lack of innovative sales channels and unattractive promotion model;personnel problems including high labor intensity and unreasonable working schedule of professional service personnel.The main reasons for the problem are: high pricing,small target customers,lack of relevant operation and construction experience,lack of professional sales team,lack of innovation in sales channels and poor management of business enterprises.Finally,develop the improvement strategy,product strategy,should segment the target market and optimize product performance;service strategy,establish diversified platform and create refined service;marketing strategy,accelerate the innovation of marketing means and strengthen brand;profit strategy,extend the pension industry chain,promote medical community securitization,and personnel strategy.It is hoped that it can effectively improve its market competitiveness,which also has a certain reference value for the market promotion of pension community type insurance products of other insurance companies,and also provides a direction and a certain theoretical basis for the construction of China’s pension service system.