Research On The Dilemma And The Way Out Of The Integration Development Of Local Radio And Television Media

In recent years,with the rapid development of new media,in August2014,the State Council issued the "Guidance on Promoting the Integrated Development of Traditional Media and Emerging Media",and since then,the state has issued a series of documents to guide the work of media integration at all levels,and media integration has become a hot topic in society.As the development concept of media integration continues to improve,radio and television media at all levels are actively exploring how to quickly realize the "integration" from "addition" to "integration",from"you are you,I am me" to "you are me,I am me"."This paper first examines the basic concept of media fusion.This paper firstly explains the basic concept of media convergence and the concept of new media,and compares broadcast media and new media,and summarizes the essence,meaning,trend and development stage of broadcast media convergence.Then,through the statistics,classification and analysis of the broadcasting media development data in recent years,based on the current situation of the integration development of Shanxi Radio and Television Station,we dig out the main problems faced by the integration development of local broadcasting media at present are: institutional mechanism fetters,policy guidance is not standardized;Internet era,media advantages are not obvious;technological innovation is weak;talent advantage is insufficient;operating pressure is high,business pattern The dilemma is not opened.In view of the above problems,the inquiry concludes that the following aspects must be taken into account to accelerate the deep integration development of local radio and television media: strengthen policy guidance,build a benign environment for media integration development;strive to create high-quality products,revitalize blank resources with high-quality platforms and services;empower with technology,promote socialization and intelligent transformation and upgrading of radio and television media;continuously strengthen the construction of talent teams;look at the whole network operation,integrate resources,and Create a new pattern of local radio and television media.The fusion development of local radio and television media is not only the fusion of technology and industry,but also the fusion of people and ideas;it is not only the superficial fusion,but also the deeper fusion.Through the research and analysis of this paper,we hope to provide reference for the integration of Shanxi radio and television stations and other local radio and television media,and to find a suitable way out for their own integration development by combining their own advantages and adapting to local conditions,so as to realize the full leap of the radio and television industry.