| New media is the product of the development of modern information science and technology.The new media,with its rich content,non-linearity,timeliness,interactivity and digitalization,not only has a great impact on people's life,study and work,but also has a wide impact on the construction of the ruling ability of the Communist Party of China under the complex and changeable background of international political development.A careful study of the innovation and development of new media in the construction of the socialist grassroots party with Chinese characteristics is of theoretical significance and practical value in strengthening the application of new media in the construction of the grassroots party in cities.In terms of theoretical significance,an in-depth study of new media and communication theory can provide theoretical support for the construction of the network information platform for urban grassroots party building.As far as practical significance is concerned,the new media plays an important role in publicizing the Party's theoretical policies,creating the Party's basic-level organization model,innovating the Party's basic-level organization activity system,and improving the Party's basic-level organization's endogenous power and vitality,which is conducive to improving the cohesion and fighting capacity of the CPC and consolidating the ruling foundation.The first part of this article,on the basis of defining the concept,combs the historical process of the Chinese Communist Party's integration of new media into the urban grass-roots party building work,and analyzes the positive and negative correlation between the new media and the urban grass-roots party building work from the macro level.New media is regarded as the product of new technologies,and the latest technologies such as digitalization,multimedia and network are the necessary conditions for the emergence of new media.Since the birth of the new media,the form of media communication has undergone tremendous changes,such as subway reading,large screen in office buildings,etc.,which transplant the communication content of traditional media into a new communication space.Cities are the main battlefields of China's reform,opening up and modernization,as well as the important positions of Party committees at all levels.Urban grass-roots Party organizations are the foundation of the Party's overall work and combat effectiveness in cities.Strengthening and improving the party's construction at the grassroots level in cities is the core of consolidating the party's ruling foundation in cities and promoting the modernization of the city's governance system and capabilities.In order to strengthen and improve the party construction at the grassroots level in cities,the primary task is to strengthen the leadership role of the party organization in the neighborhood community,and let the party construction lead the grassroots governance to become an important starting point.The key to strengthening and improving the Party building at the grassroots level in cities lies in strengthening organizational leadership and strictly implementing it.To strengthen and improve the construction of urban grass-roots party,emphasis should be placed on highlighting the political function and organizational strength,tightening the organizational system of the party's grass-roots organizations in the city,strengthening the system construction and overall construction,and building a new pattern of urban grass-roots party construction with regional overall planning,block coordination,up-and-down linkage and joint construction and sharing.The second part focuses on the new opportunities and new topics of the urban grass-roots party building work under the new media environment.The new media has provided a new platform and carrier for the innovation of urban grassroots party building work,and has become a new tool for urban grassroots organizations to mobilize the masses,contact the masses,and carry out inner-party supervision.Under the new media environment,the urban grass-roots party construction work is also facing new issues,the traditional party construction model is facing new challenges,the mainstream ideology is under new impact,the ruling environment of the grass-roots party organization has undergone new changes,and new requirements are put forward for the leadership and execution ability of the urban grass-roots party organization.In the third part,based on an in-depth analysis of the new issues faced by the city's grassroots party building work in the new media environment,a new path to innovate the city's grassroots party building is proposed.Innovating the Party building work at the grassroots level in cities should follow the principles of safety,scientificity,democracy and efficiency.In order to innovate the work of Party building at the grassroots level in cities,we should continuously broaden the scope and openness of Party media,improve the service level of Party members and the ability of social guidance,innovate the learning methods of Party members and cadres,enrich the means of supervision between the Party and the masses,and innovate the ways of setting up grassroots Party organizations.Innovating urban grassroots party building work should be based on the "new media+party building" operation mechanism,optimizing the grassroots organization guarantee mechanism,implementing the main responsibility mechanism,establishing the public opinion control and legal supervision mechanism,perfecting the assessment and evaluation mechanism,establishing the new media coordination and communication mechanism,and perfecting the new media business ability training mechanism.Innovating and developing the urban grass-roots party construction work under the new media environment is related to the success or failure of the construction of the socialist party with Chinese characteristics.It is an important link to maintain the urban grass-roots party organization as a strong battleground and a core governance force,and it is an often new theoretical and practical topic. |
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