Research On The Promotion Of The Communication Power Of China’s Mainstream Ideology In The Era Of Intellectual Media

Mainstream ideology is a systematic ideological system that occupies the dominant social position for a certain period of time,which is of key,guiding and overall significance to guiding the people ’s thought,promoting social reform and leading the country’ s development.Overlooking the world,the vigorous development of emerging technologies is infiltrating and changing human ideology,and the rapid change of wisdom and media on the influence of the communication power of mainstream ideology in China should not be underestimated.Exploring the current situation of the communication power of China’s mainstream ideology in the era of intelligent media,clarifying the reasons and finding a way out is conducive to further implementing the measures for the implementation of the responsibility system for ideological work of the Party committee(Party group),which plays an important role in building the position of China’s mainstream public opinion and contributes to our party’s firmly mastering the dominant power of ideology and safeguarding the discourse power of mainstream ideology.Based on the research status at home and abroad,this study discusses the "improvement of the communication power of China’s mainstream ideology in the era of intellectual media" along the logical path of "what → why → how to do".It is divided into the following five chapters:The first chapter is introduction.Starting from the background and significance of the study,this chapter reviews and reviews relevant literature both at home and abroad,and introduces in detail the research ideas and methods,research features and innovations.The second chapter is a conceptual analysis and theoretical overview.This chapter starts with the analysis of the basic concepts of the era of smart media,mainstream ideology and communication power,and discusses them step by step.It expounds the definition and characteristics of the era of smart media,the internal meaning and spiritual essence of the mainstream ideology,the definition and value of communication power,the influencing factors and specific objectives of the improvement of the communication power of China’s mainstream ideology in the era of smart media,so as to outline the concept outline and construct the theoretical framework.The third chapter and the fourth chapter,the specific circumstances of China’s mainstream ideology’s communication ability in the age of intellectual media.Taking the four communication elements of communication subject,communication object,communication intermediary and communication environment as the starting point,these two chapters analyze the development opportunities and practical challenges faced by the improvement of the communication power of China’s mainstream ideology in the era of intelligent media.It includes the positive opportunities brought by the innovation of the discourse expression mode of mainstream ideology,the occupation of high territory of communication system,the improvement of resource allocation efficiency and the widening of effective radiation range,also includes the negative effects of the main body of communication,such as the neglect of discourse expression,the spread of the trend of audience differentiation,the extrusion of traditional media by the emerging media,and the phenomenon of homogenization of information.The fifth chapter is about the mechanism of improving China’s mainstream ideology communication power in the age of intellectual media.As the core content,this chapter starts with the general requirements,emphasizing the theoretical premise,important basis and spiritual strength of China’s mainstream ideology’s communication power in the age of intellectual media.Secondly,it expounds the principles of political orientation,the principle of seeking truth and pragmatism and the principles of infiltration and education that should be followed in the promotion of China’s mainstream ideology in the age of intellectual media.Finally,from the aspects of attaching importance to media application ability,effective implementation of mass communication,improving user’s media literacy and giving play to the monitoring function of public opinion,we explore the specific path to enhance China’s mainstream ideology’s communication ability in the era of intellectual media.In short,taking the age of intellectual media as a foothold is a new field of vision for studying the issue of China’s mainstream ideology transmission and promoting the construction of mainstream ideology.The spread of mainstream ideology through the advantages of the intellectual media platform is not only a booster to promote mainstream ideology to the hearts of the masses,but also to open up the ballast stone of the mainstream ideology and enhance the new era.With the development of the times and the promotion of the mainstream ideology in China,we need to explore,study and practice in the possibility space of various subjective and objective factors that are contained in the changing era.