Reaserch On The Dilemma And Countermeasures Of Chinese Mainstream Ideology Communication In The Age Of We Media

Since the new century,the rapid development of information technology and digital technology,to promote the arrival of we-media age.Internet and into the terminal from the media into the lives of the majority of Chinese society.Since the media to bring in new entertainment experience,but also on the spread of the Mainstream Ideology launched a strong challenge.On the one hand,pluralistic values obtained communication channels,digestion mainstream values recognized.On the other hand,the US-led Western bloc through new technologies,new means of increasing its ideology for China’s invasion,attempting to cause confusion of the realm of ideas,to subvert socialist China.In contemporary China,the effectiveness of today’s mainstream ideology spread collar,related to the political sphere of authority of the Communist Party and the People’s Government of China,related to the recognition of the socialist system and roads,related to the implementation of the party’s theoretical guidelines and policies related to the party cohesion and solidarity of the people of all ethnic groups,the relationship between the party and the country to promote the cause,related to the realization of socialist modernization with Chinese characteristics and the great rejuvenation of the Chinese nation and other important practical issues of great significance and should not be overlooked.Eighteen years,the new central leadership attaches great importance to ideological issues remain,this reflects a profound understanding of the Chinese Communist Party in today’s society a clear understanding of the situation in the ideological field,indicating the party’s ideological field always adhere to the leadership,the firm determination of the initiative,and eager willingness to improve the dissemination of ideology.Since the media age,how to do the dissemination of mainstream ideology,to provide an ideological guarantee for the "Five in One" of modern socialism and the great rejuvenation of the Chinese nation,which is an important task of the current Socialist Ideology.On this research,since the era of mainstream media ideology spread for the study,divided into four parts to discuss.The first part is self-propagation characteristics of the media and ideological propagation analysis,the second part focuses on the ideological we-media age,facing the mainstream ideology spread diversify capitalist ideology invasion and recognition of the value of the weakening problem.The third part explores the actual communication process,from all types of media environment factors abatement effectiveness of how the mainstream ideology spread.The forth part based on the above analysis obtained corresponding countermeasures and suggestions.