Research On Improving The Leading Force Of Mainstream Ideology Under The New Media Environment

The advance of science and technology has shaped new forms of media.New media is gradually popularized and expanded,and has a profound impact on social life.The influence of new media is not only reflected in the economic level,but also in the ideological and cultural level.Under the influence of new media,China’s ideological field has become more complex,and the problem of ideological security has become increasingly prominent,the surging of internal thoughts and the hunting of external discourse pose a threat to China’s mainstream ideology.In order to firmly control the ideological leadership in the complex field,improving the leading force of mainstream ideology under the new media environment has become the task that must be completed in ideological work.This paper summarizes the relevant research results of the leading force of mainstream ideology at home and abroad,based on which,it defines the core concept of "new media environments " "mainstream ideology" "leading force of mainstream ideology",investigates the actual situation of the leading force building,then analyzes the opportunities and challenges brought by the new media environment to improve the leading force of mainstream ideology,and plans the path to improve the leading force of mainstream ideology.The research shows that the leading force of mainstream ideology is a powerful force contained in mainstream ideology,which consists of explanatory power,inclusiveness,attraction,integration,traction and leadership.Under the new media environment,gratifying achievements have been made in improving the leading force of mainstream ideology,and also,the explanatory power,inclusiveness,attraction,integration,traction and leadership of mainstream ideology have been continuously improved;However,there are still some problems in the work,e.g.: the leading structure is not clear enough,the leading mechanism is not systematic enough,and there lacks new ideas in leading methods.With the continuous maturing of the new media industry and the deepening of the Party and the country’s understanding of new media,The in-depth development of media integration is conducive to condensing the leading main force,Emerging technologies continue to make breakthroughs in ways and methods conducive to innovation leadership,the convergence and integration of network culture is conducive to consolidating the consensus foundation of leadership.However,virtual space,technology alienation and multiple ideological trends also bring new challenges to ideological work.In the face of the new media environment where opportunities and challenges coexist,it is necessary to formulate working principles,adhere to the coexistence of unitary leadership and diversity,adhere to the mutual integration of online and offline,the coordinated development of science-technology and humanity,and tolerance and criticism simultaneously;scientific measures are needed to strengthen the governance of the new media environment by implementing the responsibilities and formulating rules and regulations;it is necessary to plan a reasonable leading path to realize the systematic improvement of mainstream ideology in the leading process by strengthening the theoretical interpretation as the base point,building discourse consensus as the focus,optimizing communication methods as the breakthrough point,taking platform integration as the highlight,strengthening team construction as the fulcrum,and sticking to the ideological position as the landing point.This paper makes innovations in two aspects.First,clarify the core concepts.Using the method of literature analysis to define the concept of "mainstream ideology";Adopt the "5W" theory to define the concept of "leading force of mainstream ideology".Second,scientifically define the new media environment,define the connotation of the new media environment from the perspective of ideology construction,and on this basis,study and judge the new media environment faced by ideology construction.