Research On Storage Quality Assurance Strategy Of Grain Supply Chain Under Green Grain Storage Subsidy

With the progress of science and technology and the development of the economy,consumers put forward higher requirements for consumption mode and consumption experience.Based on this development trend,the retail industry has transformed from traditional retail to new retail,and the most popular new retail model among consumers is Buy Online and Pick-up in Store,or BOPS.However,due to the failure to guarantee the quality of BOPS channel services provided by profit-seeking retailers,resulting in poor consumer experience,increased channel return rates,and loss of manufacturers’ interests and reputation.Therefore,allowing manufacturers and retailers to cooperate to develop the BOPS model and jointly provide high-quality services to consumers has become an important direction worth studying.This paper first defines the concept of new retail supply chain and BOPS model based on literature research,expounds the main body of BOPS model supply chain,and introduces the theoretical methods used in this study.The second is the construction and solution of the model.Considering the new retail supply chain without the participation of the external environment,a model in which only manufacturers and retailers make decentralized decisions is established,and the two-party evolutionary game is used to solve the problem,and the impact of cost sharing and benefit sharing on the evolution and equilibrium of the collaborative strategy of the BOPS model is studied.After that,considering the government’s role in regulating the management of the market,the government will participate in the game as a stakeholder and establish a three-way evolutionary game model of the government,manufacturers and retailers.Finally,numerical analysis methods are used to compare and analyze the differences in optimal decision-making and the impact of cost sharing,revenue sharing and government subsidies in the supply chain without government participation and BOPS model.Through the above research,this paper draws the following conclusions.Government subsidies are not always effective,in the BOPS supply chain with government participation,when government subsidies are small,manufacturers and retailers can cooperate to obtain enough profits to always achieve the ideal equilibrium state,and government subsidies can accelerate to the ideal equilibrium state.In addition to the impact of government subsidies,changes in the ratio of inventory cost sharing and BOPS channel revenue sharing will also affect the final strategic choices of manufacturers and retailers to a certain extent;When the government subsidy reaches a certain level,the inventory cost does not affect the final evolutionary result.