Study On The Protection Of Consumer Rights And Interests In Live Webcast With Goods

Digital economy has become an important aspect to promote social and economic development.Since 2020,with the help of Internet technology,live webcast tape has developed vigorously,not only promoting the development of social economy,but also to meet the growing consumer demand.Compared with the traditional online shopping,the particularity of live webcast with goods leads to the prominent problem of infringing on the rights and interests of consumers in this industry.Judging from the existing system,legal norms such as the Consumer Protection Law,the advertising law,the e-commerce law and the product quality law cover the obligations of operators in online transactions,but when it comes to the relevant platforms,the division of responsibilities between operators and anchors,and the definition of the legal attributes of each subject’s behavior,in particular,in the protection of the legitimate rights and interests of consumers landing measures there are still some deficiencies.Therefore,on this basis,this article from the reality of infringement,analysis of the existing national laws and regulations to protect the rights and interests of live webcast with goods industry consumer deficiencies and loopholes,in view of these problems to improve the path,therefore,we can better protect the legal rights of consumers,regulate the network transaction,provide legal guarantee for the high-quality development of digital economy in the Internet era,and promote the healthy and sustainable development of the live webcast with goods industry.This article is divided into four chapters:Part One: overview of live webcast with goods.This paper gives a brief introduction to the live webcast with goods industry,analyzes the characteristics of the live webcast shopping different from the traditional online shopping,summarizes the mode of live webcast with goods,and lays a foundation for the following research on the legal liability of the subjects.The second part: the legal risk analysis of live webcast with goods and consumer rights and interests damage analysis.First of all,the paper defines the legal attribute of each participant in the live webcast tape,and clarifies the role of each participant in the live broadcast tape.Secondly,through the comparison of the legal provisions of consumer rights and interests,summed up the network live delivery of consumer rights and interests of the specific violations of the performance.Finally,to cause the tort result to carry on the reason analysis.The third part: the analysis of the legal system of the protection of the rights and interests of the live webcast carrier consumers.Starting from the existing legal system,this paper analyzes the existing laws and regulations on the protection of the rights and interests of consumers in live webcast with goods,and analyzes the shortcomings and loopholes.Part Four: the legal regulation path of the protection of the rights and interests of the live webcast carrier consumers.Based on the analysis of the behavior of infringing on the legitimate rights and interests of consumers in the live webcast,this paper analyzes the existing legal system,and puts forward the system design and measures for protecting the legitimate rights and interests of consumers in the live webcast.