With the faster and faster development of China’s tourism industry,the number of tourists continues to increase,the comprehensive income of tourism has created a new high,and the tourism industry has become one of the important pillars of the national economy.Among them,red tourism is widely favored because of its unique experience.It is a new form of themed tourism that combines traditional education of the red revolution with tourism.The proposal of rural revitalization strategy also brings new opportunities for the development of red tourism.Red tourism resources represent an important revolutionary spirit and contain rich red history and culture.The development of red tourism has political,economic,cultural,and educational values.The government should give full play to the leading role of planning,development,guidance,coordination,protection and publicity in the exploitation and utilization of red resources.The effective implementation of government functions plays an important role in the healthy and sustainable development of red tourism.L County has rich and distinctive red resources and has obvious advantages in developing red tourism.In recent years,the local government has been trying its best to integrate red tourism resources and build red brands with the goal of "rejuvenating the county by tourism".However,there are still some factors that hinder the development.In addition,throughout the development of red tourism in China,there is a great difference in the situation.There are well-known red scenic spots such as Yan ’an and Jinggangshan.In the face of fierce competition in the red tourism market,how to seek sound development needs to be further explored.Therefore,the study of L county government’s performance of duties in the development of red tourism is conducive to better promote the local economic and social development.How to optimize the functions of L county government is a problem that needs further discussion.Taking this as the starting point,this study combines public product theory,new public management theory,polycentric governance theory and so on.The research methods include literature analysis,field investigation,SWOT analysis and so on,to analyze the current situation of the development of red tourism in L County,clarify the functional positioning of government departments,and deeply explore the existing problems and deficiencies in performance of duties.On this basis,countermeasures and suggestions are put forward in order to better implement the "region-wide tourism breakthrough Project" for L county,build a cultural county brand,start a red tourism name card,and boost the high-quality development of the county.In general,in the development of red tourism in L County,there are still some problems in the performance of government duties,such as unclear positioning of social management function,insufficient provision of public services,insufficient effective play of market supervision function,and insufficient public financial investment.We draw lessons from the successful experience of developing red tourism in Jinggangshan,Yan ’an and other regions,and put forward optimized countermeasures and suggestions from the following aspects: identifying the correct role positioning,strengthening overall planning,improving the market supervision system,increasing financial investment and so on. |