Study On Government Functions In Rural Tourism Development In Ruzhou City Under The Background Of Rural Revitalization

Rural tourism in China has a history of more than 30 years from its origin to its vigorous development.As an emerging industry,it has played a huge role in promoting rural supply-side structural reform,increasing farmers’ income and building beautiful countryside.It has become a new driving force and a new highlight to enrich farmers,improve agriculture and beautify rural areas.The rural revitalization strategy was first proposed in the report to the 19 th National Congress of the Communist Party of China(CPC).In recent years,the Central no.1 document has repeatedly emphasized the need to develop rural tourism and promote rural development.The strategy of rural revitalization provides an important opportunity for the development of Rural tourism in China,and the development and expansion of rural tourism is an important way to achieve rural revitalization.Under the pulse of the era of rural revitalization,rural tourism will certainly have new and great achievements.With the rapid development of rural tourism,the government’s functions in rural tourism development will inevitably expose some shortcomings and shortcomings,and these problems will hinder the healthy and stable development of rural tourism.It is necessary to analyze the reasons objectively and put forward countermeasures and opinions to provide guidance and help for the development of local rural tourism.This article selects the ruzhou a county-level city as the research object,the integrated use of the collaborative management theory,new public service theory,and using the method of literature research,field investigation,case analysis,the government takes office in ruzhou rural tourism development situation,then analyzes the rural tourism development in the government to perform the functions of the existing problems and causes,By drawing lessons from the experience of rural tourism development at county level in China,the paper finally explores the implementation path of rural tourism healthy development in Ruzhou city.In the discussion of the ruzhou rural tourism development in the government functions of the implementation of the present situation,first of all elaborated ruzhou rural tourism resources and development status;Secondly,from the overall planning,economic regulation,supervision and management,public service these four aspects of the government in rural tourism development function positioning;Then the results of government functions are summarized,including scientific planning and design,strengthening policy support,improving the transportation system,optimizing the ecological environment,and creating characteristic business cards.Ruzhou in the process of development of rural tourism,although adopted many measures,but also exposed such as overall management mechanism is not sound,inadequate elements such as land and talent security,environmental protection consciousness and marketing consciousness is not strong,the further study of its reason,it is in the process of government in the offside,absence and dislocation phenomenon,or the job that I should not tube,Either against the law of market development of excessive intervention,or department management chaos,resulting in problems can not be solved in time.In China,many counties and regions have achieved fruitful results in rural tourism development,which not only effectively stimulated the vitality of regional development,but also continued to drive farmers to get rich and increase their income.Yiyang county,for example,wuyuan county,luoyang luanchuan county,xinyang hsin-hsien,through the brief summary of these three areas to develop rural tourism advanced experiences,in combination with the practical situation of ruzhou and rural revitalization of big background,and then on the how to effectively play the functions of the government in the city,promote the healthy development of rural tourism is put forward targeted and operable countermeasures and Suggestions,put forward the overall management mechanism,Strengthen departmental collaboration and performance assessment to consolidate the working system for rural tourism development;Strengthen financial support,land security,breeding attention to talent,to ensure the optimal allocation of resources elements;Adhering to the concept of green development,promoting the development of rural tourism while paying attention to ecological environment protection;Innovative media marketing methods,in the promotion of continuous efforts;We should attach importance to interest groups,ensure extensive participation of villagers,and actively play the normative and leading role of industry associations to stimulate market vitality and improve the quality of development.COVID-19 has brought a huge impact on the development of rural tourism.Faced with the grim situation of the current epidemic,the government needs to do a good job in policy support,find a breakthrough for development,cultivate and develop an emerging tourism model welcomed by tourists,and focus on solving the bottlenecks and problems restricting development,which has a strong practical significance.