Research On Media Memory Construction Of National Day Military Parade Ceremony Since The People’s Republic Of China

Since the founding of the People’s Republic of China,China has held a Grand National Day military parade for many times.The shock scene of the military parade and the valiant demeanor of the officers and soldiers who were read have left a deep impression on the Chinese people.In the information society with the deepening degree of media,most of the audience’s understanding of the military parade mainly comes from the mass media.Both the individual memory of the audience for the National Day parade and the collective memory of social groups about the National Day parade are based on the information content provided by the mass media.As the two most influential mainstream media in China,people’s daily and CCTV played an indispensable role in the construction of the media memory of the National Day parade.Through different media forms such as news reports,live television and new media products,they showed different characteristics of the previous National Day parade since the founding of the country,which not only affected the audience’s feelings and experience of the National Day Parade at that time,It has also become an important memory source for the formation of people’s personal memory and collective memory at that time and in the future.Relying on the National Day parade reports in the people’s daily and CCTV,this paper explores how the media constructs the memory of the National Day parade and the mechanism of the media to construct the memory of the National Day parade,and then analyzes the restrictive factors in the process of media constructing the memory and the value of the memory of the National Day parade constructed by the media.In order to understand the construction of people’s daily and CCTV’s memory of the National Day parade in different historical periods,referring to the development of social history and media technology,this paper divides the 15 National Day parade activities held since the founding of new China into three stages: the early days of the founding of the People’s Republic of China,the period of reform and opening up and the new era of socialism with Chinese characteristics.Through the quantitative research and qualitative analysis of the relevant texts of the National Day parade report,it is found that the National Day parade ceremony in different social contexts has different memory frameworks,showing the media memory characteristics of "war mobilization","modern formal" and "peaceful development".As a channel of memory,media ritual constructs a specific media memory.The media fully reflects the social framework in the memory construction and presentation in different periods.The media that constructs memory depends on the important symbolic force of ritual.At the same time,it is also controlled and regulated by specific political power,organizational principles and communication technology.The media memory of the National Day military parade is not only to select the content of memory for the audience or provide a platform for storing memory.Media memory plays an important role in individual memory,collective memory and social memory.The media memory of the National Day parade activates individual memory through the selection of memory elements,connects different individuals in society,and strengthens their identity as Chinese children.Media memory not only provides a storage container for collective memory,but also continues the national cultural consensus in the value sharing of specific group members and enhances the cohesion of socialist mainstream values.The memory of the National Day military parade constructed by the media is finally absorbed by social members and internalized into social memory,so as to maintain and strengthen the existing social order.