Media In Other Countries

In the21st century,the future of China depends on the cooperation with Asiancountries. China’s relations with Asian countries should be the focus of China’s foreignstrategy. As a country located in the north of China, the strategic position of Mongolia isprominent. Therefore, in the new era, placing more emphasis on the research of theseoverlooked “small countries” is important.With the development of globalization, informalization and the increasing role of theinternational media, the national media image is brought onto the national strategic level.This paper has chosen two news websites, Xinhua of China and Olloo of Mongolia. Bysample analysis, this paper summarized the national images in the two media of eachother’s country. After comp arising the two national images in the media, the paper finds,on one hand, the methods of building national image of the two media are asymmetric,while on the other hand, the national images in the media and the real national image arealso asymmetric.This paper also attends to analyze the reasons and found that to strengthen all-roundcommunication is the key to the sound development of relations between China andMongolia, including efforts of China government, China media and China people.