Case Study On Disposal Of Network Public Opinion Of “3.30” Forest Fire In Xichang

Since entering the new era,China’s economy has developed rapidly,accompanied bymore and more sudden public crisis events.Meanwhile,with the rapidly development and meturity of Internet technology,various new media represented by Tiktok,Weibo and wechat have developed rapidly,and the information transmission channels have changed.The network has become the main carrier of various public opinions.The "explosive" communication mode of information under the Internet environment has to a certain extent aggravated the spread of public opinion,making it more difficult for the government to respond to and deal with all kinds of sudden public crisis events.In the new media era,when the government conducts public crisis management,it is of great significance for building a service-oriented government and maintaining social harmony and stability to properly respond to public opinion and build a good public opinion environment.Thesis analyzes the shortcomings of the government in the handling of network public opinion in the "3.30" forest fire in Xichang,and puts forward reasonable suggestions for the government by some better method to deal with network public opinion in the event of public crisis.Thesis is based on case study,literature research,observation and other methods,on this basis,combined with crisis management theory and public opinion management theory,thesis describes the dispose of public opinion on Xichang "3.30" forest fire network firstly,and then analyzes the whole process of public opinion development,including the guidance of handling before the occurrence of public opinion,the comprehensiveness and interaction of handling during the diffusion of public opinion,and the linkage of various departments in the later stage of public opinion,In the analysis,the internal and external pressures and the difficulties faced by the government in the network public opinion governance under the new media era are combined to find the reasons behind the deficiencies in order to put forward reasonable countermeasures.Through analysis,thesis proposes that the government should build a disposal mechanism around every step of network public opinion development,including public opinion monitoring and prediction,information release,public participation,Department linkage,legal system construction,etc.,so as to improve the guidance,comprehensiveness,interaction and linkage of the government in public opinion response,guide public opinion to rational development through proactive strategies,improve its own network governance ability,and build the government’s credibility.