Research On Guidance And Management Of Public Opinion In The Context Of Media Dissemination

In recent years,with the rapid development of Internet technology,the forms and patterns of media communication are changing.The network has revolutionized people’s lifestyle and the habit of acquiring information,and has become the hub of ideological communication and the amplifier of social public opinion.Especially in the current background,in the sudden mass incidents and public crisis events,the role of the public opinion from the media is becoming more and more obvious.The advantage of its immediacy,interactivity,openness,virtuality and other unique gradually favored by the majority of the public,especially in recent years,with the popularization and upgrading of China’s mobile phone 4G,5G network system,from the media to We Chat and micro-blog as the representative of the demand for information is more close to the life,and become the domain of public opinion field the emerging.Undisaffirmance provides a new channel for freedom of expression for people from the media,gradually promote the country’s democratic political process,forced government reform,but we must be aware of its own also has many problems,exposed our coordination since the media under the condition of public opinion and the government management mode.In the face of the rapid change of social structure and adjustment of the China,how to strengthen the management of public opinion reasonably and effectively,guide them to the healthy and orderly development path,to achieve the harmonious development of the whole society,to strengthen the self study of public opinion management media condition,it is particularly necessary,has the important practical significance.Combining with the Chinese situation in recent years and worked in the media work experience and observation of news accumulation,focusing on public management and social governance modernization,try to the domestic and foreign public crisis management and public opinion to guide the related theories and comments,in-depth study of public crisis events of public opinion to guide the necessity and feasibility,validity and on public crisis events of public opinion to guide basic principles;and integration management theory,political theory and communication to explore new ideas,new directions and new ways to guide public opinion theory,through the typical public crisis events and network transmission case analysis,proposed in the media background,main ways to improve the public opinion the guide mechanism,public opinion monitoring and analysis framework for establishing perfect,public opinion and operational guidance system,to deepen public opinion To guide the research of relevant theories and provide useful reference for the government and its related departments to strengthen and optimize the public management and improve the level of social governance.This article through to the Luxian County middle school students too V deaths of guiding the public opinion of case analysis,can be found: the distortion of Luxian Countymiddle school students too V deaths in the process of information transfer,directly under the thinking of rumors overflowing,more emotional expression,language violence,the public was coerced extreme speech continues to spread,rational thinking to destroy other audience the formation of a Domino effect,and finally lead to language expression from the right track communication.To deal with the shortcomings of many in the government of Luxian County,face questioning rumors and overwhelming public opinion,the government has been in a passive situation,reflecting the lack of official full understanding of the propagation of the network,it is because the continuing absence of authoritative information,which leads to the passive situation of the four rumors.Aiming at the related problems,this paper puts forward the strategy and implementation path of public opinion guidance in the context of We-Media.In the guidance process of public opinion,we should adhere to the principles of openness,transparency,timeliness,rule of law and equality.The government should focus on the restatement of social values,carry out the construction of new government,strengthen the construction of the relationship with the media,establish a benign interaction mechanism,improve the public opinion analysis mechanism and guidance mechanism,and enhance the public opinion coping ability of staff.Do a good job in the bud period,rising public opinion public opinion,public opinion crisis recovery period of each stage of public opinion trends,guide the network public opinion guide,let people understand the government in support of the government,which do appear on the network public opinion crisis can trust the government,to carry out the correct guidance of public opinion of government help.