Research On The Management Problems And Countermeasures Of The New Media Operation Of Township Government Affairs

The era of print media can no longer meet the knowledge acquisition needs of a large number of people,and the advent of the era of online media has greatly alleviated this problem.In the era of online media,government affairs information can be more open,transparent and convenient for the people,can better resolve social contradictions,and can guide a good social trend.Internet+government affairs is a kind of information sharing reform across regions and levels,which promotes effective communication in horizontal and vertical directions.How to achieve the benign development of mature government affairs new media operations in grassroots governments is inseparable from the support of local grassroots governments and human resources and network technology.Township and town governments are the most basic units for communicating with the people,they are like the foundation of a house,and only by building and operating them well can we provide a strong guarantee for building a modern and powerful socialist country from the fundamental point of view,and can we seize every opportunity from the details to realize the great rejuvenation of the Chinese nation.The new media of government affairs connects with the people,understands the people’s feelings,reflects the people’s opinion,and closely connects the township government with the people and performs government duties from the inside out.This paper combines the practical experience of G town government and uses various research methods such as questionnaires and interviews to analyze the current situation and problems of G town government’s new media operation and management,summarizing and concluding that there are problems of unclear role positioning,poor professionalism of operation level,lack of operation and management standardization and protection in G town government’s new media operation and management.The reasons for these problems are the inadequate top-level design of the operation and management of new government media,the incompatibility between the human and financial resources of the township government and the development needs of the platform,and the inadequacy of the operation and management system of new government media.The paper finally proposes measures for improvement,such as clarifying the functions of new government media for categorization and delivery,stimulating public participation through diversified channels,enhancing service capacity oriented to public needs,and improving resource protection and support.The research in this paper can provide theoretical guidance for the practical work of new government media operation and management in the town of G.It can also provide reference for the new government media operation and management of other grassroots governments of the same type.