Study On The Operation And Management Of The Township Government Official WeChat Public Account

Government We Chat official account is the official account created by government at all levels on We Chat platform,which is an important manifestation of Internet+government affairs and a vital tool used to publicize government affairs information,facilitate public services,resolve social conflicts and guide social public opinions.To some extent,it has realized cross-regional and cross-level information sharing of government affairs,and built an effective communicating way between the government and the public.Currently,the construction and application of the government We Chat official account has drived to the maturity stage in the developed cities in our country,but at the stage of grass-roots government,influenced by the manpower,financial and material resources and technology,the actual role that the government We Chat official account in the township government plays is much less limited.There are still many bottlenecks needed to break through in its construction and application.Township government,as the most elementary official institution of the state administrative rights,takes the responsibility to realize the will of the Party and the country as well as shoulders the heavy task of grass roots public service and development.Well constructing and operating the township government government We Chat official account will be beneficial to the township government which strengthens the connection between the government and the public and can perform its duties with greater efficiency.With reference to the practical working experience in the township governments in Lianhua County in Pingxiang City.This essay makes a deep analysis of the two representative We Chat official accounts in the H Town and Q Town in Jiangxi province by the method of literature research,case analysis method and questionnaire survey method.The essay also systematically sorts out the creating background,social environment and operation management of two township government We Chat official accounts,summarizing their issuing contents of the two township government official We Chat accounts that can be divided into four categories,which are mainly government affairs,policy publicity,good deeds and local news.And it analyzes the reading capacity of each category of the article in detail,from which it finds out that there are some problems such as single function,vague positioning,monotonous content and form,and unprofessional daily operation and maintenance.In view of these problems,some countermeasures are put forward,such as accurate positioning,focusing on content construction and strengthening professional operation management.