Research On The Current Situation And Countermeasures Of New Media In Xuzhou Government Affairs

New Media is a new mode of communication following the traditional media such as radio and television,and a product of the information age,especially social media such as Weibo and WeChat,which have the advantages of fast communication speed,broad audience,simple and convenient use,etc.widely praised and used.With the rapid development of information construction and information technology,the application of new media in government affairs is more and more extensive and develops more rapidly.The combination of new media and government affairs is the new media of government affairs.This paper takes the new media of government affairs in Xuzhou as the research object,and through questionnaire survey and integrated analysis of the external Weibo Environment,investigates and understands the current situation of the development of the new media of government affairs in Xuzhou in terms of WeChat and micro-blog.This paper objectively analyzes the problems existing in the development of new media in Xuzhou’s government affairs,such as the imperfect operation mechanism of the platform of government affairs Weibo and WeChat,the insufficient public influence of government affairs Weibo and WeChat,and the lack of positive interaction between government affairs Weibo and WeChat.This paper analyzes the four causes of the problems of insufficient initiative and unclear positioning in the construction of Xuzhou’s government Weibo and WeChat Platform,the lack of relevant mechanisms for the establishment of the administrative Weibo and WeChat public platform,the impact of the traditional government model,and the lack of relevant staff members’ understanding,etc,based on the analysis of the experience of the development of new media in British and American government affairs.This paper draws some enlightenment such as taking people’s livelihood as the center,centralized online management,and providing a good soft environment for new media in government affairs with law.This paper puts forward some countermeasures and suggestions for the development of new political media in Xuzhou,such as making clear the development concept of new political media,perfecting the construction mechanism of new political media,strengthening the policy guarantee for the development of new political media,and strengthening the cultivation of new political media team.