Research On Operation And Maintenance Management In The Development Of New Media For Government Affairs In Yinchuan,Ningxia

Since the advent of the Internet era,Chinese governments at all levels have stepped up their efforts to build a new media for government affairs in order to better meet the comprehensive needs of government information disclosure,social innovation and governance,and interaction between the government and the people.Taking Yinchuan as an example,this paper,taking the development of new media for government affairs as the research object,taking the theory of service-oriented government and the theory of gatekeepers as the guidance,and by using the research methods of literature research,case analysis and comparative analysis,makes a comprehensive exposition of the construction and development status quo and achievements of the three new media for government affairs in Yinchuan City.In order to better solve the problems,maintain the credibility of local governments and promote the all-round development of social economy,on this basis,through optimizing the government’s new media platform,improve the content protection mechanism of the government’s new media,broaden the interaction channels of the government and the public,and improve the level of comprehensive network services,in order to play a certain role in promoting the development of the government’s new media in Ningxia Hui Autonomous Region,and provide reference for the operation and management of the government’s new media of other local governments nationwide.