Research On The Phenomenon Of Pop-Up Advertising Moral Anomie

In modern society,technology and life technicalization have become a common reality.The double-edged nature of technology means the "double-edged nature" of technological social life.Bullet window advertisement is a microcosmic phenomenon of technicalization of social life,which has two sides of "good" and "evil" from the day of its birth.On the one hand,modern technology has created pop-up advertisements,expanded advertising channels and promoted the development of the advertising industry;on the other hand,it has highlighted the "evil" side of pop-up advertisements.The "evil" of pop-up advertisements is embodied in the moral anomie of "technical support".The reason why the "evil" of pop-up window advertisements is difficult to control is because of the technical indulgence of "pop-up window".Unlike the containment of "evil" in other fields,the containment of "evil" in pop-up advertisements requires more complex means.This requires a thorough study of the phenomenon of moral anomie in pop-up advertisements.At present,pop-up advertisements are rampant,which seriously interferes with people’s normal working order and living environment.At present,the specific manifestations of the anomie of pop-up advertisements are as follows: First,it seriously interferes with the normal life of users,including the repeated pop-up advertisements on the screen,occupying the work page,seriously interfering with the normal online activities of users;it is difficult to distinguish the true and false size of the pop-up advertisement closing button,and it is difficult to close the pop-up window.Second,violation of user autonomy,including forcing users to enter the pop-up advertising page;through various means to cheat click into the pop-up advertising page.Thirdly,some pop-up advertisements bring incorrect value guidance,including unhealthy contents such as "bloody","violent" and "seduction",which bring incorrect value guidance;false information leads to users being cheated.There are many reasons for the moral anomie of pop-up advertisements,including direct,indirect and other reasons.The direct reason lies in the profit-seeking nature of capital,which is embodied in the loss of morality of advertisers in pursuit of profit maximization and the formation of "interest community" in the industrial chain against the moral system.The indirect reason is that the supervision of the network supervision department is not in place,mainly including the lack of supervision of the network supervision department and the lack of sound and perfect network supervision laws and regulations.Other reasons are the habitual tolerance of users,including the helpless tolerance of most users,and the weak resistance of individual users with a sense of rights protection.From the specific manifestations of the moral anomie of the pop-up window advertisement,we find the specific reasons for the moral anomie of the pop-up window advertisement,and also find the corrective measures for it: First,strengthen the construction of self-discipline in the advertising industry,including strengthening the construction of advertising associations,strengthening the self-discipline of the advertising industry,and guiding the development of the pop-window advertisement in a healthy direction;Second,improve the laws and regulations and regulatory mechanisms of pop-up advertisements,including further improving the laws and regulations of pop-up advertisements;establishing a heavy penalty mechanism for disturbing people’s pop-up advertisements;improving the supervision mechanism for pop-up advertisements.Third,users should safeguard their rights in accordance with the law and regulations,including users should be good at reporting and shielding bad pop-up advertisements;improve users judgment and discrimination ability to identify the authenticity of pop-up advertisements.