| In 2021,the Communist Party of China(CPC)marks its 100th anniversary."Looking back at the past struggles and looking forward to the road ahead,we must study and sum up the party’s history well.and inherit and carry forward the successful experience of the Party." In the critical period of the centenary of the founding of the CPC.colleges and universities should grasp the new situation,new tasks and new requirements in the new stage of development.keep in mind the original mission of"educating people for the Party and the country",and consolidate the foundation for moral cultivation.Education is of great importance to the country and the Party,and the ideological and political education in normal colleges and universities is directly related to the development of China’s educational reform and the quality of talent training.General Secretary Xi Jinping pointed out that "the ideological and political education in colleges and universities should be changed according to the situation,progress according to the time and change according to the situation".The rise and widespread use of official wechat public account has opened up a new front for the ideological and political education in normal colleges and universities,and become a brand new carrier and way.However,in the new situation,the popularity and wide application of official wechat accounts not only brings opportunities to ideological and political education of college students,but also poses unprecedented challenges.At the centenary of the founding of the Communist Party of China,normal colleges and universities should not only make good use of the official wechat public account.but also take effective ways to overcome the shortcomings of the official wechat public account publicity,so as to achieve the educational effect beyond the traditional education mode.Normal universities will be no official WeChat public founding one hundred do propaganda to explore seize the teacher-training students the key link in the red inheritance gene and important group,analysis the official number WeChat public founding in one hundred theme propaganda strategy optimization measures,make the normal colleges and universities to better play the role of grass-roots fortress in the red culture process.This thesis is divided into six parts,the main content of each part is as follows:The first part is the introduction,introduces the research background and significance,research object,research content and methods;The second part is the definition of concepts,theoretical basis and literature review,expounds the relevant concepts and theoretical basis used in this thesis;The third part discusses the status quo and shortcomings of the theme publicity strategies of the 10 anhui normal universities’official wechat public accounts for the centennial of the founding of the Party;The fourth part explores the reasons why the official wechat public accounts of Normal universities in Anhui Province do not adequately promote the theme of the centennial of the founding of the Party;The fifth part is the wechat public account of Anhui Normal colleges and universities to the party’s centennial theme publicity strategy optimization measures;The sixth part is the conclusion and prospect. |
