Research On The Problems And Countermeasures Of Grassroots Government WeChat Official Account

At present,the Internet technology in our country continues to change,and the base of netizens is gradually huge,which indicates that our country is moving towards the era of mobile Internet technology.Based on this favorable condition,the government Wechat official account has won the great attention of the grass-roots government through its characteristics of fast service,wide dissemination,simple and intuitive,and gradually opened up an important way for the government to innovate the way of social governance.Compared with the traditional government model,the government Wechat official account will also encounter a lot of "difficulties and miscellaneous diseases" while its continuous progress.The grass-roots government should seriously think about and solve the difficult problems it faces in order to upgrade and upgrade the operation and maintenance of the official account of Wechat.By using service-oriented government and its related theories,using a variety of research methods,such as questionnaire survey method,literature research method and so on,this paper makes an in-depth analysis of the path optimization of Wechat official account of grass-roots government.This paper first defines the official account of the government Wechat,and also expounds the characteristics of the official account of the government Wechat.Taking the official account of Wechat,the government affairs of Z city,as an example,this paper expounds in detail the present situation of its development from the aspects of its influence and operation and maintenance.According to the analysis of the present situation,it is concluded that there are still some deficiencies in the level of information release,the service function of convenience to the people,the interactive plate of the masses,the regional influence and so on.Through the application of service-oriented government theory,holistic governance theory and government response theory to the study of this paper,this paper discusses from the aspects of technology and talents,promotion and publicity,service management system and so on.In addition,the author also puts forward four optimization suggestions for the management and construction of Wechat official account: precise positioning,strengthening the top-level design,perfecting the operation management and assessment mechanism,strengthening the linkage between the government and the masses,and improving the influence of the government Wechat area.Here sincerely hope that this study can provide a healthy and orderly development road for Z city "e v.Tong" government Wechat official account,and also provide reference for other grass-roots governments to develop online government services.