Research On The Construction Of WeChat Official Account Of The Communist Youth League In Universities

In the new media environment,with the continuous development of information technology,the network platform has become the carrier of the rapid diffusion of massive information,and is also the main channel to affect young students’ ideology,change their behavior and shape their values.As an important organization for young teachers and students to learn socialism with Chinese characteristics and communism in practice,the Communist Youth League in Colleges and universities needs to follow the trend with a more active attitude and behavior,keep pace with the times,and organically combine online and offline work;We need to take the party’s education as the goal,spread the positive energy of society,grasp the main melody,and fight against the bad speech on the Internet in the field of ideology.At present,wechat official account has a good momentum of development in Colleges and universities,and is an important auxiliary to the work of various groups,departments and organizations in Colleges and universities.The research on the construction of the Communist Youth League’s wechat official account in Colleges and universities is an inevitable requirement of the development of the times.As a member of the Communist Youth League of China,he should also pursue advancement and actively make suggestions for the construction of the Communist Youth League’s wechat official account.This paper uses a variety of methods to study the following aspects on the basis of explaining the relevant theories of wechat official account of the Communist Youth League in Colleges and universities.First of all,the construction of the College Communist Youth League wechat official account is analyzed in many aspects from the following parts: the background data of the College Communist Youth League wechat official account-"Tao Da youth",the page setup of the College Communist Youth League wechat official account,the interaction of the College Communist Youth League wechat official account,the College Communist Youth League wechat official account article,the interview on the construction of the College Communist Youth League wechat official account,and the College Communist Youth League wechat official account construction questionnaire.Then,it is found that the construction of wechat official account of the Communist Youth League in Colleges and universities has made corresponding achievements.It is mainly manifested in that the construction content is timely,the construction theme is closely related to youth,the division of operation departments is relatively clear,and a new media communication matrix is formed.However,there are still some problems,such as the effect of ideological guidance still needs to be enhanced,the operation strategy still needs to be optimized,the team building still needs to be strengthened,the attractiveness of articles still needs to be improved,and the functional blocks still need to be enriched.Finally,in view of the existing problems,this paper puts forward relevant countermeasures to enhance the ideological leading effect of the University Communist Youth League’s wechat official account,optimize the operation strategy of the University Communist Youth League’s wechat official account,strengthen the construction of the University Communist Youth League’s wechat official account team,improve the quality of the University Communist Youth League’s wechat official account tweets,and enrich the function of the University Communist Youth League’s wechat official account.To provide feasible support for better consolidating the achievements of the construction of the Communist Youth League wechat official account in Colleges and universities and promoting the development of the Communist Youth League wechat official account in Colleges and universities.