Research On The Public Opinion Response Of The Police Tik Tok Account From The Perspective Of Risk Society

In modern society,risk society has produced a variety of derivative forms with the development of technology,and social risks caused by public opinion have also become the content that government departments need to pay attention to under the impetus of technologies such as the Internet.Doing a good job in responding to public opinion has become a major work deployment made by government departments to avoid social risks.As an important government department that guards the safety of people’s lives and property,public security organs need to make timely and effective responses to control the fermentation of public opinion in many cases related to people’s livelihood,human survival and development,and related to the safety of people’s lives and property.In the process of deconstructing social risks,the police Tik Tok account is particularly good at risk notification.The public opinion incident response video captures the user’s thinking and attention with its dynamic and prominence,which can make up for the monotony of simple text content.For complex hot public opinion events,the police Tik Tok account can choose to respond in the form of video,which can not only transmit risk knowledge,but also establish a positive and positive public security image;the police Tik Tok account is reporting the latest hot public opinion events.At the time,it was highly original,and in the face of complex cases,it would flexibly use media information to restore the true face of the incident.It did not deliberately pursue originality,but aimed at achieving risk notification.The originality of the video also reflects the public security organs.As an important subject of social risk response and response,it enhances the public’s trust in the public security organs from a professional perspective;the police Tik Tok account video is relatively short,realizing a short-term increase in risk education knowledge;However,the video caption of the police Tik Tok account lacks agenda setting thinking,and the scope of risk notification is limited.The video caption can be written in the mode of "#core event words + overview + @official".Compared with the risk notification work,the police Tik Tok account meets the requirements of risk negotiation to break the monopoly of experts by improving the public’s risk awareness level in risk negotiation.Lack of interactivity.The police Tik Tok account has obvious lack of functions in risk decision-making and risk tracking,which is caused by its propaganda nature.The police Tik Tok account is only an external publicity tool for the media publicity department of the public security organ.During the development process of the whole case Its role is to inform the work of information at important time nodes,and it is a self-propaganda path for public security organs to deal with risk issues.However,for the follow-up development measures brought about by a public opinion incident,the publicity of the police Tik Tok account is insufficient.In the past three years,the number of police Tik Tok accounts has gradually increased,and each account has gradually formed a relatively stable video content style,accumulated a stable fan group,and made significant progress in responding to hot public opinion events.From the perspective of initiative,in the statistical sample of this study,the proportion of police Tik Tok responding to public opinion events has shown an increasing trend in the past three years.From the perspective of utility changes,the utility of the police Tik Tok account has gradually shifted from elaborating factual elements and guiding values to the image establishment of public security organs,but the three are not separated,but a relationship of mutual influence and coordination.The police Tik Tok account also faces challenges from three aspects: identity,event node and environment.The police Tik Tok account has dual identities of media and public security.On the one hand,it needs to follow the principles of timeliness,ethics,and authenticity of news media.On the other hand,as a public security organ,it must also guide the public in value.In complex cases,it is necessary to measure whether a certain information can be disclosed according to regulations,and it is necessary to measure the intensity of public opinion after a certain information is disclosed according to experience.The police Tik Tok account is faced with the problem of how to sound reasonably and effectively in the process of public opinion development.The police Tik Tok account faces the environmental test of the social attributes of the Tik Tok platform and the personalized recommendation of the algorithm.In addition,how to make good use of the social attributes of the platform and how to avoid the information cocoon problem caused by personalized recommendation is also a major test it faces.Based on the above tests,this study proposes specific measures such as co-governing risk public opinion with the media,cultivating talents to improve content and interactive effects,classifying and presenting the content of police reports,and using platform topics to increase exposure,so as to find a breakthrough in the corresponding aspects to solve the police Tik Tok In order to achieve the best short video public opinion guidance effect.