| With the upsurge of building urban cultural tourism brand and the birth of a large number of "online popular" cities,the practice of relying on the city image to enhance the influence and competitiveness of the city appears one after another throughout the country.Although the communication ability of urban image is affected by many practical factors,the spiritual culture contained in the city itself and the construction and transformation of public space can become the tipping point to activate the new label of the city and create a huge public opinion topic space.Since the 20th century,scholars have re recognized the importance of space for communication,regarded space as a medium,and used it to study the generation of social significance and urban communication.Therefore,the author chooses"ancient city of Anyang" as the research object to explore the relevant influencing factors of urban image communication from the perspective of space.In 2018,Henan province released the first batch of 15 provincial-level historical and cultural blocks list,will the two segments of the ancient city of anyang historical block columns in it,after repair rectification and space reconstruction,lane street,become the new business card for ancient capital of anyang county before street,anyang also become the country to "2021 China top level city brand comprehensive influence index list".The ancient city is not only a place with the function of living and transportation,but also an extension of the value of urban space.From ancient Greek city-states period,the city has been seen as creating space carrier of culture,spread the continuation of culture,then the image of the city,the city space from blunt the advance of the concept of architectural planning to soul and smart city concept,image,architectural space,cultural space constitute the modern urban space landscape.This paper focuses on the application of Lefebvre’s theory of space politics and Edward Soja’s discussion on the "third space" to analyze the transformation and reconstruction process of Anyang Ancient City,and discusses how to promote the construction of space media and the dissemination of urban image through the practical interaction between physical public space and virtual imagination space.This article mainly uses the text analysis method,observation method and interview method,the first image and the public space of city,and define the concept of the ancient city,review,and then to change a different perspective of anyang city image as the breakthrough point,analysis of anyang city image positioning and spread,and raises a new perspective of space to the transmission.Secondly,with the help of Edward Sawyer’s "third space" theory,it discusses the communication practice of design space,media space and activity space of Anyang Ancient City.In terms of the design space,Cangxiang Street,Xianqian Street,independent cultural and creative shops and urban activity pavilions were selected as samples for the investigation and analysis of spatial characteristics and functions.Media space is divided into PGC media and UGC media,which are discussed from the perspective of public space’s agenda-shaping of urban image and spatial interpersonal network connection.Then it turns to the analysis of the activity space where the interactive practice actually takes place,and makes a specific exposition of the practice subject,activity form and the function implied by the activity space in the public space.Finally summarized three basic composition elements of the space,and design space to the propagation path of city image,based on the path here is extracted general revelation,and the case of the ancient city of other domestic added,to summarize the historical and cultural blocks constructed to promote city image communication ability and to build cities and the significance of network. |
