Research On Harbin City Image Communication Strategy Based On Government Weibo

The image of the city is of great significance for the economic and social development of the city.The development of many cities shows that it is not enough to have a unique natural landscape or cultural resources.Without effective communication and management,the image of the city will be unsatisfactory and will weaken the overall competitiveness of the city.As the most convenient platform for the government to disseminate information and interact with the public,the government affairs microblog not only represents the official voice,but also represents the city's image.For this reason,in recent years,urban governments across the country have continuously increased their efforts in urban construction,and they have also increasingly paid attention to the investment and operation of government affairs microblogs.This article takes Harbin Municipal Affairs Microblog's urban image communication strategy as the research object,and uses objective data to reflect the current situation of Harbin municipal administration microblog operation and the characteristics of the city's image transmission,and analyzes the problems existing in Harbin's municipal affairs microblog in the dissemination of urban image,and proposes improvement measures,with a view to expanding the influence of Harbin's urban image and making the Harbin city image play a better movement on the domestic and international city stage.