At present,Chinese financial development is advancing steadily,the scale of consumption continues to expand,in this process,the consumption structure of residents is upgraded,from the pursuit of material life to enrich spiritual life,cultural consumption demand is rising rapidly,cultural consumption market is in the ascendant,animation,games,cultural and creative activities have gradually become an important part of cultural consumption,animation industry has now become a new economic growth point.In recent years,China animation has expanded the content of works,expanded consumer groups,and the scale of pan-quadratic users in China has been expanding,and the "White Paper on China’s Two-dimensional Content Industry" released by CIC Consulting shows that the scale of pan-quadratic users in China continues to grow,reaching nearly million people in,and this group has a high willingness and ability to consume two-dimensional content and its peripheral products.Under the protection of national policies and funds,the cultivation of animation industry clusters and industrial zones has begun to take shape.The rapid development of China’s animation industry has promoted the new development of the cultural industry.At present,China’s animation industry is still in the stage of development,and there are problems such as immature industrial chain and unclear business model,which may bring corresponding financial risks.In,Aofei Entertainment Company was listed on the Shenzhen Stock Exchange,as the first stock listed among anime companies,and has developed into a leading enterprise in the animation industry due to its "animation + toys" business model,but there were large profit fluctuations from to.Based on this,this paper takes Aofei Entertainment in the cultural media industry as an example,based on its annual report data in the past five years,analyzes the profitability and other financial status of Aofei Entertainment according to the annual report data such as balance sheet,income statement,cash flow statement and other annual report data for the five-year period from to,uses the Z model to calculate to reflect the necessity of financial early warning of Aofei Entertainment,and analyzes the financial indicators of Aofei Entertainment according to the "Enterprise Performance Evaluation Standard Value" issued by the State-owned Assets Supervision and Administration Commission.The entropy value method was used to determine the weight of financial indicators,and the financial risk early warning model was constructed according to the financial index system and its respective weights,combined with the power coefficient method,and the score was calculated by the power coefficient method to evaluate the financial risk of Aofei Entertainment.Through calculations,it is calculated that Aofei Entertainment Company was in a police district or above during the five-year period from 2017 to 2021,and there were problems such as poor turnover of accounts receivable,serious asset impairment,and high financial costs and management expenses;Combined with the early warning results,it puts forward reasonable suggestions for the financial status of Aofei Entertainment,such as strengthening the management of accounts receivable,strengthen employees’ awareness of early warning,improving the investment decision-making mechanism,optimizing the financing plan,refining the management of costs and expenses,and making the inventory structure more rational. |