Research On Financial Risk Early Warning Of G Media Company From The Perspective Of Cash Flow

Under the multiple impacts of increasingly fierce competition in the industry,increased policy and regulatory pressures,and declining capital,the economic development of the media industry has been unstable,and corporate development has been affected by this.Financial risks may have been quietly hidden in a certain link of the development of corporate production and operation.in.Cash flow is the basis for the production and operation of a company.Especially for the media industry with a lot of light assets,its position in the long-term development of the company can be said to be the most important thing.Therefore,accurately identifying and responding to financial risks from the perspective of cash flow is important and necessary.This thesis takes G company in the media industry as the research object,and takes corporate cash flow as the research perspective.It sorts out the financial status and cash flow status of G media company in the past five years from three aspects: financing activities,investment activities and operating activities.The analysis shows that G The financial risks of media companies should be analyzed from the five aspects of early warning system,early warning positions,early warning procedures,early warning methods and early warning effects.The current financial risk early warning status of G media company should be analyzed,and the existence of financial risk early warning of G media company insufficient.Based on these issues,the thesis uses cash flow as a perspective,on the one hand,establishes a financial risk early warning system for G Media from the three aspects of investment,financing,and operation.According to the principle of index selection,it initially selects to represent G Media’s solvency,operating capabilities,and 15 financial indicators of profit quality,profitability,growth ability,and financial flexibility.After multi-step screening and processing,10 indicators form the financial risk early warning system of G Media from the perspective of cash flow.On the other hand,entropy is used.To design and apply the early warning system using method and efficiency coefficient method.First,take the data of G Media Company from 2010 to 2019 as a sample,and use the entropy method to determine the weight of each indicator through non-dimensional processing and normalization processing.,And then select15 sample companies in the industry to calculate the industry standard value of the index,and then divide the financial risk warning interval according to relevant documents and industry conditions,and finally use the efficiency coefficient method to calculate the efficiency scores of G Media Company in 2015-2019.,Match the warning limit range of G Media Company’s financial situation,from which you can intuitively understand the degree of G Media Company’s financial risk.Combined with the results of financial analysis and early warning,this thesis finally proposes countermeasures for how G Media Company can prevent financial risks,such as increasing the level of investment income and optimizing capital structure.At the same time,it proposes safeguards for the implementation of G Media’s financial risk early warning system,such as enhancement Financial risk early warning awareness,perfect financial risk early warning system and early warning posts,etc.The traditional financial risk early warning system is established by the enterprise based on general financial indicators.Although the financial risk of the enterprise can be identified,the early warning results are not comprehensive and accurate due to the singleness of the indicators.Therefore,cash flow indicators are added to the traditional early warning system.,The use of multi-variables to monitor corporate financial dynamics can not only pay attention to the cash flow and financial status of the company in a timely manner,but also warn the company in more aspects at the initial stage of financial risk and remind the company to respond in time.The research value of this thesis lies in the establishment of a reasonable,scientific and accurate financial risk early warning system for G Media Company through the calculation of the financial indicators and cash flow indicators of G Media Company to prevent the occurrence of financial risks.