Application Of Affection Relationship In Album Design Under Fan Economy Viewpoint

In recent years,the fan economy has expanded rapidly,not only becoming the main profit model of the music industry,but also driving the return of the domestic physical music market.The purpose of this research is to solve the problems that the current "fast food" fan economy ignores the core of the product,and there are few research results related to album design.Enrich the emotional consumption experience of fan consumers;promote the healthy development of fan economy,and provide the possibility for the ultimate realization of the "win-win" between fan consumers and the market.Through the practice and application of the redesign of Way V’s "WAYV" album,it provides a practical reference for the theoretical results of this study.In order to achieve the purpose of the research,this paper starts from the sociological theory of "Interaction Ritual Chain",and explores the application method of the emotional relationship in the fandom economy in album design from an interdisciplinary perspective.Focusing on WAYV "WAYV",the author completed the basic content such as the redesign of the combination album "V" Logo and the font design around the titles of the album selections.On top of this,he completed the layout design application of different combinations,including poster design,stationery set design,CD design,notebook design,folding leaf design,seal sticker and tape design,etc.The album design and application part revolves around three aspects: physical album,online music platform,and offline marketing activities.Through the questionnaire survey for fan consumers and potential fans,the achievement of design practice,application results and research purposes are verified.The author first sorts out the relevant research status,and in the second chapter,by sorting out the basic content of the interactive ritual chain theory,it analyzes that the reason for the formation of the fandom economy is the accumulation of consumer behavior in the fandom culture based on the formation of the fan interaction ritual chain.And sort out the development process of album form and design,and understand the current status of album design in the market.In the third chapter,the author analyzes the content of the emotional relationship in the fandom economy and the reflection of the two in the consumption of fan albums,establishes the "information-emotional energy" model in the consumption of albums,and explains that the design needs to focus on "emotion".Intentionally direct interactions.Through case analysis and conclusion,it is necessary to expand the application scope of album design under the principle of holistic thinking design,enhance the practical value,and make the album more integrated into the social life of fans.Based on the research results of the third chapter,in the fourth chapter,the author has completed the research on the design of Way V’s released albums and the research on the fans’ consumption needs and design preferences of the group,and analyzed and determined the ways to enrich the layout design form and expand the scope of design application.Design optimization direction.By combing and combining story lines and related songs,a suite is selected.Completed the "V" logo redesign and related font design,layout design,etc.In the fifth chapter,the author completed the design and application in three aspects:physical album,digital music platform extension,and offline marketing activity extension.Among them,the focus was on the application in practical products,which broadened the application scope of album design on the one hand.On the other hand,the practical value of the album is enhanced,and the design of the album is brought into the lives of fans.It is possible for fans to realize album sharing and fan conversion unconsciously.Finally,the questionnaire survey for fan consumers and potential fans was completed,and the analysis and verification of this design practice application can meet the needs of fan consumers,and at the same time attract some potential fans,creating the possibility for fan transformation.Actively maintaining the emotional relationship in the fan economy and promoting the conversion of fans is the only way to realize the positive development of the fan economy.As the carrier of the album,optimizing the design of the album and enriching the emotional consumption experience is an important way to realize the conversion of fans and promote the development of fan economy.The enthusiasm of fans to consume increases,and the market can get more benefits from it,which ultimately makes it possible for fans,consumers and the market to achieve a win-win situation.