Research On The Construction Of "Korean Wave Fandom" From The Perspective Of Network New Media

"Fandom" phenomenon is a new fan culture phenomenon on the Internet in recent years.After years of evolution and development,"Korean Wave" culture has formed a more mature cultural industry model.As an export-oriented culture,"Korean Wave" has gained a lot of fans all over the world.As a cultural circle of fans,the formation of "Korean Wave fandom" is not only a cultural consumption behavior dominated by fans’ personal will,but also related to a set of rules of cultural production,cultural communication and cultural consumption formulated by the "Korean wave" cultural industry.This paper takes "Korean Wave fandom" as the research object,and uses the method of network ethnography to observe the fans of "Korean Wave fandom" in Internet media,and to investigate the construction of "Korean Wave fandom".Firstly,this paper analyzes the cultural elements of "Korean Wave fandom",mainly introduces the historical evolution of "Korean Wave fandom",the operation mode of K-pop music industry,the production of "idol" and the media conditions of Internet communication.The main part of the article describes and analyzes the cultural characteristics of "Korean Wave fandom" fans,such as identity construction,behavior construction,etc.,and takes the global " fandom" of South Korea combined BTS as an example to analyze its cultural strategy of cultivating fans in the world.This paper focuses on the relationship between the formation of "rice circle" culture and Korean culture and politics.Although “ Korean Wave”belongs to the category of popular culture,it has achieved some political goals in the process of export.At the same time,the national image of South Korea has changed.This paper will analyze the interaction between “Korean Wave” and Korean culture and politics,and discuss how the two interact.