Research On The Cause And Governance Of The Popularity Of "Fandom Culture" In Youth

“Fandom culture”has become popular among teenagers with the help of the unique communication advantages of the Internet age,and its influence is constantly expanding in depth and breadth.As an important participating group in cyberspace,teenagers have not yet formed mature values,and have the stage characteristics of entertainment psychology.In order to obtain spiritual satisfaction and psychological comfort,they are easily addicted to the online virtual world.Therefore,from the Marxist perspective of the popularity of youth“Fandom culture” and analyze its influence will help teenagers to rationally treat the“Fandom culture” and avoid the negative influence.The main structure of this paper is divided into five chapters.The first chapter analyzes the research background,research significance,the research status of“Fandom culture”,research ideas and methods,and the innovations and shortcomings.In the second chapter,the relevant research of “Fandom culture”analyzes the relevant concepts and characteristics of“Fandom culture”on the basis of comprehensive reference from the existing achievements.The third chapter analyzes the popular causes of “Fandom culture”from the perspective of Marxist theory,which mainly includes five perspectives of market,technology,media,audience and culture from the perspective of historical materialism;capital alienation,organization alienation and media alienation from the perspective of Marxist alienation of labor theory,and cultural commercialization,work standardization,hidden deception and excessive control from the perspective of “cultural industry theory”.The fourth chapter analyzes the influence of teenagers through the positive and negative sides.The fifth chapter puts forward the corresponding management countermeasures:strengthen advanced socialist culture to the network culture lead,improve youth network literacy education level,build corrective rice circle of effective mechanism and strengthen the effective management of network operation platform,make the development of“Fandom culture”into the development of society,make teenagers more consciously adhere to the socialist ideology,enhance the identity of the mainstream culture.