This paper takes the viewpoint conversion of appellation as the research object,and classifies and describes the viewpoint conversion function of appellation language by analyzing the corpus,based on the existing research theory.At the same time,it explores the reasons and the pragmatic mechanism behind the phenomenon of viewpoint transformation of appellation,and compares it with similar phenomena in English and Japanese.In view of this phenomenon,teaching suggestions are put forward combined with international Chinese education.This article consists of six parts:The first chapter is the introduction of the origin of the topic selection,the definition of related concepts,the research status,theoretical support,research methods and the source of the corpus.The second chapter is classification description,studying the phenomenon of appellation.It is mainly studied from three aspects: pronoun appellation,kin appellation and social appellation.This paper analyzes the type of viewpoint transformation of pronoun appellation and kinship appellation,and points out that the essence of the generalization of some social appellation is also the result of viewpoint transformation.In the third chapter,the relevant knowledge of the classification is used to explore the pragmatic function of viewpoint conversion.In Chapter 4,it analyzes the cognitive mechanism behind viewpoint conversion from the perspective of cognitive linguistics and uses interactive subjectivity,cognitive framework and cognitive reference point,and explores the motivation of viewpoint conversion phenomenon of appellation language.The fifth chapter is the comparison of the Chinese and foreign languages.This paper analyzes the viewpoint conversion phenomenon in English and Japanese,and finds that although it is not as rich as that in Chinese,the basic principle is the same.Chapter 6 puts forward suggestions for international Chinese education and teaching,mainly from the perspective of textbook compilation,teachers ’teaching and students’ learning. |