| Guangxi Zhuang Autonomous Region is a cultural multi-ethnic region with a long history.Due to the geographical location of Guangxi and the regional development of the human environment,the intangible cultural heritage(hereinafter referred to as intangible cultural heritage)with the characteristics of ethnic localization has the characteristics of uniqueness,diversity and ethnicity,and the national intangible cultural heritage project has a representative role for Guangxi intangible cultural heritage.Visual expression is an important bridge linking knowledge and users.It can sort out complex information content and form simple visual charts,which can be clearly and accurately conveyed to users.How to apply the theory and technology of knowledge visualization to the study of Guangxi intangible cultural heritage,integrate the complicated intangible cultural heritage information in an orderly manner and express it in a visual way,and improve people ’s cognition and understanding of Guangxi intangible cultural heritage is the focus of this paper.With the development of network information technology,people obtain and publish information through the Internet has gradually become the main way of information exchange.In the way of Internet communication,intangible cultural heritage related information mostly exists in social media,search engines,network databases,and news platforms.There are mainly problems such as large amount of data,relatively scattered information,and uneven quality of transmitted information.From the perspective of group research,this paper integrates and combs the ontology attributes and their relationship of intangible cultural heritage,and expresses the related information of Guangxi intangible cultural heritage in a visual design way,which provides a new perspective of intangible cultural heritage related research.This paper integrates and combs the national intangible cultural heritage knowledge of Guangxi and carries out visual design.The main work contents are as follows : 1)Bibliometric analysis,user interview and intangible cultural heritage integrated platform analysis are carried out for the research topic of " intangible cultural heritage +visualization." 2)Summarize the intangible cultural heritage attributes and their relationships,and screen out meaningful information content suitable for visual expression.3)Combine knowledge visualization with user cognitive process,and propose design principles and strategies based on three dimensions of time and space,relevance and heat.4)The above intangible cultural heritage related information is visually designed,and the interactive Web end is used as the presentation carrier.5)Text analysis is added to the visual chart content to guide users to better understand the visual content and improve users ’ cognition of Guangxi intangible cultural heritage.This paper proposes a knowledge visualization interaction design of Guangxi national intangible cultural heritage content from the perspective of ’ group ’,and presents the intangible cultural heritage related attributes in an interactive visual chart,which helps to improve the public ’s understanding of Guangxi intangible cultural heritage,improve the user experience,and further explore the connotation of intangible cultural heritage.Moreover,compared with the fragmented intangible cultural heritage information content,the study of intangible cultural heritage based on knowledge visualization theory helps people to better and more intuitively understand the relationship and changes between intangible cultural heritage related attributes.The combination of knowledge visualization theory and user ’s cognitive process can also meet the cognitive needs of different users more appropriately,which is helpful to the development and inheritance of Guangxi intangible cultural heritage,and provides some practical reference for subsequent researchers and enthusiasts. |