Research On Red Theme Dynamic Graphic Design From The Perspective Of Digital Media

As a national culture with Chinese characteristics,"red culture" has increasingly shown its powerful spiritual guiding force since entering the new era.As a famous red tourism city in China,Yan’an has rich and profound red cultural resources,and has unique advantages in the process of inheriting red culture and leading the innovative development of red culture.In the era of "everything is media",digital media art,which integrates digital technology means and modern design concepts,has emerged and quickly become one of the important emerging art forms.In this perspective,dynamic graphic design with red theme has gradually become an important development direction in the field of visual design.However,due to regional conditions and cultural nature and other factors,the development of Yan’an red culture has gradually become rigid and formalized.In addition,there is a significant lag and one-sidedness in domestic dynamic graphic design research of the red theme.There is a need for further balance and integration between the mature western dynamic design concept and the outstanding traditional culture of our country,including red culture.This puts forward new requirements for the inheritance and innovation of red culture in the new era.In this context,by using literature research method,investigation method,case analysis method and induction and summary method,this paper takes dynamic graphic design from the perspective of digital media as the starting point,based on the red theme and Yan’an Red culture,and takes Yan’an Revolutionary Memorial Hall as an example to collect and sort out cases and literature at home and abroad from digital media,Yan’an Red culture and dynamic graphic design.Explore and summarize the theoretical content of its design principles,design techniques,element extraction and application display,and then carry out the dynamic graphic design practice of red theme in various forms such as text,logo,pattern and poster on the basis of field investigation and analysis of relevant excellent cases.On the one hand,it can enrich and expand the connotation and expression forms of red culture,promote the renewal and promotion of the brand image of Yan’an Revolutionary Memorial Hall,and then inject new vitality into the development of Yan’an red cultural tourism industry and social and economic progress,and highlight the social value of red culture.On the other hand,it not only fills the blank of dynamic graphic design under the red theme,but also improves the theory and practical experience of dynamic graphic design based on the perspective of digital media,promotes the combination of theory and practice,and thus provides certain reference for the research of related disciplines.