Research Under The Influence Of Digital Media On Visual Design

In this paper, the main objective is that in digital information transmissionenvironment, visual design how to make full use of the digital media's excellentcharacteristics. Visual design achieve design language and form of innovation based onthe traditional design, the visual information achieve the effective and human transmission,to show visual communication's form characteristics in digital media. This article attemptsto explore the specific design from the visual design language, propagationcharacteristics,aesthetic features. The motion visual design as the breakthrough point, thearticle analysis the word elements' application forms in motion visual design, in order toprovide some references for other motion design research.First, this paper expounds the basic concepts in the digital media and visual design,and analysis the rapid development of digital media brings the development opportunityand challenge, from the media transformation to the influence of visual communicationdesign, for the paper lays theoretical basis.Second, the article compares the digital visual design to print design, and concludesthe universality and individuality between that both. The article analyzes the digital visualdesign language, come to the feature of the non-material, interactive andmultidimensionality, the propagation characteristics of dynamic, multimedia andinteractive, the cognitive and aesthetic psychological characteristics, In order to providethe supports for the special design method examination.Finally, the paper gets the motion visual design as the research object, analyzes theadvantage of the motion visual communication in information transfer, and the designcontents. From the basic element of the word as the breakthrough point, the paperresearches the formal features and design technique of the motion word design, In the end,the article put forward the development trends in visual design.