Research On Cross-media Design Based On The Promotion Of The Culture Of Chuanbei Large Puppet

The Sichuan North Puppet is a long-established genre with over 300 years of history and cultural heritage,and was listed as one of the first national intangible cultural heritage by the State Council in 2006.However,as the inheritors are mostly old generation artists,there is a lack of young blood to join,and due to the impact of the digital era,the traditional art form gradually fails to meet the aesthetic and communication needs of modern society.Therefore,the development and inheritance of Chuanbei Puppet not only needs to retain the traditional cultural essence,but also needs to modernize and transform the shape and expression of Chuanbei Puppet,and the cross-media expression and dissemination is one of the important ways to adapt to the development of the digital era.In this paper,we analyzed the cultural data of Chuanbei Puppet through fieldwork,literature research and survey analysis,and made design theory analysis and design research practice in combination with cross-media design.Firstly,we analyzed the cross-media research and development prospect of Chuanbei Puppet through literature,and summarized the advantages and problems of promoting the culture of Chuanbei Puppet through fieldwork.Then,in the cross-media design of Chuanbei Big Puppet,we follow the cartoonish aesthetic style,using simple lines,colors,exaggerated expressions and postures to shape the Big Puppet shape and scenes.Then,while the traditional flat cultural and creative design,the cultural elements of Chuanbei Big Puppet are better integrated into the modern design through the three-dimensionalization of the product and the use of materials.Finally,the design elements are dynamically processed and applied in digital media communication methods such as webpage,APP and H5 animation to attract more users and promote the spread of culture.These innovative points are not only conducive to the inheritance of the culture of Chuanbei Great Puppet,but also allow its traditional culture to be better integrated into modern life.In this design practice,the author proposes corresponding solutions based on the existing problems of narrow audience groups and single mode of communication,aiming at solving the problems of promoting the culture of Chuanbei large puppet,and broadening the cultural communication channels through innovative cross-media design ideas,while injecting modern art elements to adapt to the development of modern society,making the Chuanbei large puppet more in line with the aesthetic needs of modern people,improving its audience,so as to better promote and spread the culture of Chuanbei large puppet.