Research On The Creation And Development Of Intangible Cultural Heritage Documentaries Under The New Media Environment

The impact of the development of new media on people's social life is not only reflected in the way of information transmission and reception,but also promotes the transformation and upgrading of all walks of life.Documentaries on "intangible cultural heritage" also change their appearance and form in such an environment.In recent years,the inheritance of intangible cultural heritage has become more and more urgent.Documentaries on intangible cultural heritage have become one of the important ways to inherit intangible cultural heritage.How to make use of the powerful communication power of new media platforms to better disseminate intangible cultural heritage documentaries is a research subject with theoretical significance and practical value.The new media environment,in market research,theme planning,production,marketing and other aspects,intangible documentary film in the following the creation of the "people-oriented" concept at the same time,also pay attention to it as the property of commodity,let works with both humanistic value and commercial value,thus creating more accord with the public aesthetic works.In the first part,this paper firstly makes a brief description of the concept and characteristics of new media,and then analyzes the value and significance of the creation of intangible cultural heritage documentaries,as well as the development status of documentaries on the theme of "intangible cultural heritage".This paper introduces the concept and connotation of intangible cultural heritage documentaries,and discusses their cultural characteristics and values,so that readers can have a deeper understanding of intangible cultural heritage documentaries.Based on the analysis of the status quo of the development of intangible cultural heritage documentaries under the new media environment,this paper makes a brief analysis of the advantages of the new media environment in terms of communication and information production mode.At the same time,UGC mode and professional production mode provide abundant references for creators,and find the creation direction of intangible cultural heritage documentary.New media,with its open and inclusive spirit,are more easily accepted and liked by the public,which has become a new front for the development of intangible cultural heritage documentaries.The second part of this paper is about the influence of new media environment on the creation and development of intangible cultural heritage documentaries.Firstly,the opportunity brought by the new media environment to "intangible cultural heritage" documentaries is analyzed.The development of new media enriches the creation form of intangible cultural heritage documentaries,broadens the communication channels,breaks through the regional communication of intangible cultural heritage,and expands the influence of "intangible cultural heritage" documentaries.Then it analyzes the challenges faced by "intangible cultural heritage" documentaries in the era of rapid development of new media.The third part starts with the shooting and creation methods and skills of intangible cultural heritage documentaries,summarizes the shooting experience of graduation works,and analyzes the creation methods of intangible cultural heritage documentaries in the new media era from five aspects,including the main body of creation,the thinking and exploration of topic selection,narrative strategies,artistic aesthetics and creation ideas.In the last part,based on the analysis of the development strategy of intangible cultural heritage documentaries in the new media environment,the author proposes to change the communication concept and make reasonable use of the communication platform,and looks forward to the vision,hoping that the government can provide relevant policies to support the creation of intangible cultural heritage documentaries,so as to lay a solid foundation for the dissemination and promotion of intangible cultural heritage.